Graphic Design Scope of Work
Graphic Design Scope of Work
I. Introduction
In today’s competitive landscape, effective marketing materials are crucial for capturing audience attention and conveying your brand message. This Scope of Work outlines the graphic design services necessary for creating impactful marketing materials that resonate with your target audience. Prepared by [YOUR NAME], this document ensures clarity and alignment throughout the design process.
II. Project Overview
A. Project Name
Marketing Materials Design
B. Purpose
To develop a cohesive set of marketing materials that reflect the brand identity of [YOUR COMPANY NAME] and effectively promote products and services.
C. Background
[YOUR COMPANY NAME] is looking to enhance its marketing strategy through the design of visually appealing materials. The project aims to create brochures, flyers, and digital assets that engage potential customers and drive conversions.
III. Deliverables
|
Deliverable Type |
Description |
Format |
Quantity |
Due Date |
|---|---|---|---|---|
|
Brochure |
Tri-fold brochure showcasing services |
PDF, Print |
500 |
March 15, 2050 |
|
Flyer |
Promotional flyer for upcoming events |
PDF, Print |
1000 |
April 10, 2050 |
|
Social Media Graphics |
Graphics for Facebook, Instagram, and Twitter |
PNG, JPEG |
15 |
April 25, 2050 |
|
Email Newsletter |
Monthly newsletter template |
HTML, PDF |
1 |
May 5, 2050 |
|
Infographic |
Visual representation of key statistics |
|
1 |
May 20, 2050 |
IV. Timeline
|
Phase |
Start Date |
End Date |
Duration |
Responsible Party |
|---|---|---|---|---|
|
Initial Consultation |
January 5, 2050 |
January 10, 2050 |
5 days |
[YOUR COMPANY NAME] & [YOUR NAME] |
|
Concept Development |
January 11, 2050 |
February 15, 2050 |
35 days |
[YOUR NAME] |
|
Design Review |
February 16, 2050 |
February 28, 2050 |
12 days |
[YOUR COMPANY NAME] |
|
Revisions |
March 1, 2050 |
March 10, 2050 |
10 days |
[YOUR NAME] |
|
Final Delivery |
March 11, 2050 |
March 15, 2050 |
4 days |
[YOUR NAME] |
V. Budget
The estimated budget for this project is as follows:
|
Item |
Description |
Unit Cost |
Quantity |
Total Cost |
|---|---|---|---|---|
|
Design Fee |
Hourly rate for design work |
$100 |
20 hours |
$2,000 |
|
Printing Costs |
For brochures and flyers |
$0.50 |
1500 |
$750 |
|
Digital Asset Creation |
Social media graphics |
$50 |
15 |
$750 |
|
Miscellaneous |
Additional costs |
- |
- |
$500 |
|
Total Estimate |
- |
- |
- |
$4,000 |
VI. Conclusion
This Graphic Design Scope of Work is designed to guide the creation of effective marketing materials for [YOUR COMPANY NAME]. By adhering to this plan, we aim to deliver compelling designs that enhance brand visibility and engagement. For any questions or further details, please contact me at [YOUR EMAIL].
Company Information
[YOUR COMPANY NAME]
[YOUR COMPANY ADDRESS]
[YOUR COMPANY NUMBER]
[YOUR COMPANY WEBSITE]
[YOUR COMPANY SOCIAL MEDIA]
