Video Production Proposal
1. Executive Summary
BrightSpark Innovations is looking to create a promotional video to introduce their new product, SmartPulse, to a broad audience. The video will highlight the product's key features, benefits, and unique selling points, aiming to increase brand awareness and drive potential customers to the website. The result will be a sleek, 90-second video with professional visuals, dynamic storytelling, and captivating sound design.
2. Project Scope
2.1 Video Type
Format: Product launch promotional video
Length: Approximately 90 seconds
Style: A mix of live-action product shots and 2D motion graphics to highlight features and data
2.2 Objectives
Showcase SmartPulse's innovations and industry solutions.
Build excitement and anticipation among potential users and partners.
Drive traffic to the SmartPulse landing page for more information and purchases.
2.3 Target Audience
Tech-savvy professionals aged 25-45.
Small business owners and entrepreneurs.
Early adopters of tech innovations.
2.4 Key Deliverables
Pre-production: Scriptwriting, storyboarding, and concept approval.
Production: On-location shooting for product demo, voiceover recording, and 2D animation creation.
Post-production: Editing, sound mixing, motion graphics, color grading, and delivery in 4K.
3. Production Phases
3.1 Pre-Production
Concept Development: Collaborate with BrightSpark Innovations to finalize the messaging and visual direction. The video will emphasize the SmartPulse user experience, with clear shots of the product in action and its impact on efficiency and productivity.
Scriptwriting: A concise, engaging script will highlight the product's key features: real-time monitoring, seamless app integration, and cutting-edge AI-based analytics.
Storyboarding: Visual representation of each scene, focusing on transitions between live-action shots and motion graphics.
3.2 Production
Filming: Filming will take place over one full day at the BrightSpark Innovations office, featuring a clean, minimalistic setting to keep the focus on SmartPulse.
Crew: A team consisting of a director, cameraman, lighting technician, and production assistant will be present.
Talent: Two on-screen talent members, acting as users of the product in a workplace environment.
3.3 Post-Production
Editing: The footage will be assembled to create a fast-paced, visually appealing story that holds viewers' attention.
Sound Design: A modern, upbeat soundtrack will be used, along with professionally recorded voiceovers.
Motion Graphics: Clean and crisp 2D motion graphics will be used to display key data and statistics related to SmartPulse's features.
Revisions: Three rounds of revisions are included to ensure the final video matches the client's vision.
4. Timeline
Pre-production: 2 weeks (September 28 – October 11)
Production: 1 day (October 12)
Post-production: 3 weeks (October 13 – November 3)
Total Project Timeline: 5 weeks
5. Budget
5.1 Cost Breakdown
Pre-Production: $2,000 (concept development, scriptwriting, and storyboarding)
Production: $5,000 (filming, crew, equipment, and location)
Post-Production: $4,000 (editing, motion graphics, sound design, color correction)
Total Estimated Budget: $11,000
Note: This budget includes all aspects of production. Additional services, such as international distribution versions or extended usage rights, are available upon request at an additional cost.
6. Additional Services
Subtitles: $500 (for multiple languages: English, Spanish, and French)
Motion Graphics Expansion: $1,200 (advanced animation for product walkthrough)
Social Media Versions: $1,000 (vertical and square formats for Instagram, TikTok, etc.)
7. Client Responsibilities
Approval of Concept, Script, and Storyboard: Client to review and approve the storyboard and script within 3 business days of delivery.
Access to Filming Locations: Client will secure necessary permissions for on-site filming.
Feedback on Drafts: Client will provide timely feedback on video drafts for revisions, within 48 hours of delivery.
8. Terms & Conditions
Payment Terms: 50% upfront upon approval of the proposal and 50% upon final delivery of the video.
Ownership Rights: BrightSpark Innovations will own the full rights to the video after the final payment is made.
Revisions: Three rounds of revisions are included in the post-production phase. Additional revisions will be billed at $150/hour.
Cancellation Policy: A cancellation fee of 20% will apply if the project is canceled after the pre-production phase is completed.
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