Free Sample Radio Media Plan Template
Sample Radio Media Plan
Company Name: [Your Company Name]
Campaign Title: "Spring Sale Promotion"
Prepared by: [Your Name]
Date: November 2054
1. Campaign Overview
This campaign aims to increase awareness and drive sales for [Your Company Name] through targeted radio advertising. The plan will leverage popular radio stations in selected regions, combining on-air ads, sponsored content, and contests to engage listeners and encourage both store visits and online purchases. The goal is to enhance brand visibility and reach a larger, highly engaged audience.
2. Objectives
-
Increase foot traffic to physical store locations by 10%.
-
Boost online sales by 20% during the promotion period.
-
Raise awareness of the Spring Sale across key demographics (age 25-45, middle-income earners).
3. Target Audience
-
Demographics: Adults aged 25-45, primarily working professionals, and middle-income earners.
-
Geographics: Urban and suburban areas with a focus on New York City, Los Angeles, and Chicago.
-
Psychographics: Interested in shopping for seasonal clothing, tech gadgets, and home products.
4. Media Strategy
Media Strategy
|
Radio Station |
Details |
Ad Format |
Frequency |
|---|---|---|---|
|
Station 1: WNYC |
Popular with the 25-45 age group, high listener engagement during the morning commute. |
30-second spots, sponsored content, "Spring Sale" contest |
3 ads per day (morning, mid-day, evening) for 3 weeks |
|
Station 2: KROQ |
Best reach in suburban areas offers prime afternoon time slots. |
30-second spots, sponsored content, "Spring Sale" contest |
3 ads per day (morning, mid-day, evening) for 3 weeks |
|
Station 3: WGN |
Excellent reach for mid-day and evening slots. |
30-second spots, sponsored content, "Spring Sale" contest |
3 ads per day (morning, mid-day, evening) for 3 weeks |
5. Creative Elements
-
Ad Copy: Focus on discounts (up to 40%), limited-time offers, and special in-store events.
Example Script:
"Spring is here, and so are the biggest discounts of the season! Come down to [Your Company Name] for our Spring Sale. Save up to 40% on select items, plus enjoy exclusive in-store events. Hurry, these deals won’t last long – visit us today at [Your Company Address] or shop online at [Your Company Website]."
-
Jingles: Catchy, upbeat music featuring the brand’s name to create brand recognition and a sense of urgency.
-
Contests: Daily giveaways for store gift cards to encourage interaction with the audience.
6. Media Buying Strategy
Media Buying Strategy
|
Media Channel |
Budget Allocation |
Details |
|---|---|---|
|
Station 1 (WNYC - New York City) |
$12,000 |
30-second spots, contest sponsorship, and event promotion |
|
Station 2 (KROQ - Los Angeles) |
$10,000 |
Ads and additional sponsored segments during high-traffic times |
|
Station 3 (WGN - Chicago) |
$6,000 |
Ads, plus sponsored content during prime evening slots |
|
Contingency Fund |
$2,000 |
For unexpected additional ad purchases |
Timing
|
Week |
Focus |
|---|---|
|
Week 1-2 |
Intensive coverage during morning and evening slots to maximize commuter reach |
|
Week 3 |
Increased frequency of ads, focusing on last-minute sales and urgency |
7. Measurement and Evaluation
Key Performance Indicators (KPIs):
-
Increase in-store visits (tracked via foot traffic analytics).
-
Online sales tracking via promo codes (using specific codes for each station).
-
Contest participation rates (aiming for at least 5,000 entries).
-
Radio station listener metrics (reach and frequency reports).
Expected Outcomes:
-
Achieve a 15% increase in overall sales during the promotion period.
-
Gain at least 5,000 contest entries.
-
Increase online traffic by 25% compared to previous months.
8. Approval & Execution Timeline
|
Milestone |
Date |
|---|---|
|
Approval |
November 15, 2054 |
|
Campaign Launch Date |
November 25, 2054 |
|
Campaign End Date |
December 15, 2054 |
|
Post-Campaign Review |
December 20, 2054 |
