Free Social Media 100-Day Content Plan Template
Social Media 100-Day Content Plan
Prepared By:
[YOUR COMPANY NAME]
Contact Information:
Name: [YOUR NAME]
Email: [YOUR COMPANY EMAIL]
Website: [YOUR COMPANY WEBSITE]
Social Media: [YOUR COMPANY SOCIAL MEDIA]
Objective
To increase brand awareness, engagement, and conversions across key social media platforms through consistent, strategic content over 100 days.
Week 1-4: Foundation & Launch (Days 1-28)
Focus: Introduce the brand, establish tone, and engage the audience.
Content Types:
-
Brand introduction videos.
-
“Meet the Team” posts.
-
Informative graphics about services/products.
-
Community engagement posts (e.g., polls or questions).
Posting Schedule:
-
Instagram & Facebook: 4 posts/week.
-
LinkedIn: 2 posts/week.
-
Twitter: 5 posts/week.
Key Metrics: Reach, engagement rate, follower growth.
Week 5-8: Growth & Engagement (Days 29-56)
Focus: Build a loyal audience through value-driven content.
Content Themes:
-
Educational posts (tips, how-tos, and FAQs).
-
User-generated content campaigns.
-
Behind-the-scenes stories.
-
Regular live Q&A sessions or webinars.
Posting Schedule:
-
Instagram Reels/TikTok: 3 short-form videos/week.
-
Twitter/X: Daily threads or updates.
-
YouTube/LinkedIn: Weekly long-form content.
Key Metrics: Comments, shares, click-through rate (CTR).
Week 9-12: Consolidation & Lead Generation (Days 57-84)
Focus: Drive conversions and deepen audience relationships.
Content Strategies:
-
Case studies and success stories.
-
Testimonials and reviews.
-
Exclusive offers or discounts.
-
Interactive content like quizzes or challenges.
Posting Schedule:
-
Instagram Stories: Daily for product demos or polls.
-
LinkedIn Ads: Targeted campaigns, 2 ads/week.
-
Twitter/X: Event promotion or hashtag campaigns.
Key Metrics: Leads generated, landing page visits, conversion rate.
Week 13-14: Reflection & Adaptation (Days 85-100)
Focus: Review performance and optimize for future growth.
Content Plan:
-
Highlight top-performing posts from the last 3 months.
-
Share feedback or survey results from followers.
-
Publish a 100-day summary and next-step goals.
Metrics Analyzed:
-
Overall engagement trends.
-
ROI on ad spend.
-
Sentiment analysis from audience feedback.
Budget Allocation
|
Category |
Budget |
Description |
|---|---|---|
|
Content Creation |
$1,500 |
Graphics, videos, and copywriting. |
|
Paid Ads |
$2,000 |
Promoted posts on Instagram, Facebook, and LinkedIn. |
|
Analytics Tools |
$500 |
Subscription to analytics platforms. |
Key Performance Indicators (KPIs)
-
10% growth in follower count on each platform.
-
Achieve a 5% engagement rate across posts.
-
Generate 300 leads through campaigns.
This plan has been meticulously crafted by [YOUR COMPANY NAME] to guide your social media strategy over the next 100 days and achieve measurable success.
