Free Non-Profit 100-Day Fundraising Plan Format Template
Non-Profit 100-Day Fundraising Plan Format
Prepared by:
[Your Name]
[Your Company Name]
Introduction
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Purpose of the Plan: Clearly state the goal of the fundraising efforts over the next 100 days, including the financial target and the mission it supports.
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Overview of the Organization: Briefly describe the non-profit organization, its mission, and its target audience.
Phase 1: Preparation (Days 1-20)
Goal Setting and Strategy Development
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Define the fundraising goal (e.g., $100,000).
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Identify target donors (individuals, foundations, corporate partners).
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Determine the fundraising channels (events, online campaigns, grants).
Team Mobilization
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Assign roles and responsibilities (e.g., campaign managers, donor relations team).
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Set up a team communication plan for efficient collaboration.
Platform and Tools Setup
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Select online donation platforms and tools.
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Prepare digital and physical materials (flyers, donation pages, social media assets).
Research and Engagement
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Identify key potential donors and partners.
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Begin outreach with personalized engagement (phone calls, emails).
Phase 2: Fundraising Launch (Days 21-60)
Kickoff Event
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Plan and host an event to launch the campaign (virtual or in-person).
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Ensure press coverage and social media promotion to maximize visibility.
Donor Outreach and Engagement
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Reach out to top donors for initial contributions.
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Regularly update the donor community on campaign progress.
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Promote via email newsletters, social media, and the organization's website.
Engage Corporate Sponsors
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Reach out to potential corporate sponsors for matching gifts or large donations.
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Offer visibility and marketing benefits in return for sponsorship.
Mid-Campaign Review
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Evaluate progress toward goals and adjust strategies if necessary.
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Analyze donor engagement and campaign reach.
Phase 3: Intensification (Days 61-90)
Donor Stewardship
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Continue personalized outreach to existing donors to secure additional contributions.
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Highlight specific needs or projects the donations will support.
Special Campaigns
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Launch themed campaigns or limited-time challenges to boost donations (e.g., a 24-hour challenge with matching funds).
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Encourage peer-to-peer fundraising efforts from supporters.
Community Engagement
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Host virtual or in-person community events to raise awareness.
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Collaborate with local influencers or community leaders for further reach.
Phase 4: Final Push and Wrap-Up (Days 91-100)
Final Campaign Surge
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Promote a final push with a sense of urgency (e.g., “last chance” appeals).
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Offer matching gift opportunities for donors to maximize contributions.
Thank-You Campaign
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Send personalized thank-you notes to all donors and stakeholders.
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Highlight the impact of the donations and how they will support the mission.
Celebrate Success
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Celebrate reaching fundraising goals (or progress made) through an online or in-person event.
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Share success stories, testimonials, and a final report on the funds raised.
Conclusion
Campaign Evaluation
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Assess the success of the campaign in terms of financial goals, engagement, and donor retention.
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Identify areas for improvement for future fundraising efforts.
Next Steps
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Plan for long-term donor stewardship and future campaigns.
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Continue communication with donors and supporters to build lasting relationships.
Contact Information
Provide key contacts within the organization for donor inquiries, follow-up, and next steps.
