Free Marketing Data Analyst Resume Template

Marketing Data Analyst Resume

Address: [Your Address]

Phone: [Your Number]

LinkedIn: https://www.linkedin.com/in/your_own_profile

Objective

Results-driven Marketing Data Analyst with 5+ years of experience leveraging data analytics and marketing insights to optimize campaigns, enhance customer engagement, and drive business growth. Skilled in data visualization, statistical analysis, and cross-functional collaboration to deliver actionable recommendations.

Skills

Data Analysis & Visualization: SQL, Python, R, Tableau, Power BI
Marketing Analytics: Campaign performance analysis, ROI measurement, A/B testing
Statistical Analysis: Regression models, hypothesis testing, clustering, segmentation
Tools: Google Analytics, Adobe Analytics, Salesforce, HubSpot
Data Management: Data cleaning, ETL processes, database querying
Soft Skills: Communication, problem-solving, stakeholder collaboration

Professional Experience

Marketing Data Analyst

Bright Insights Inc., New York, NY
January 2051 – Present

Analyzed digital and traditional marketing campaigns, leading to a 20% increase in ROI through data-driven insights.
Developed automated dashboards in Tableau, reducing reporting time by 30% while improving data accuracy.
Conducted A/B testing on promotional emails, increasing open rates by 25% and click-through rates by 15%.
Partnered with cross-functional teams to implement predictive modeling, resulting in a 10% boost in customer retention.
Devised marketing strategies informed by customer segmentation and behavioral analytics.

Marketing Analyst Intern

Nova Solutions, Los Angeles, CA
June 2050 – December 2050

Assisted in evaluating social media campaign metrics, improving engagement by 18% across platforms.
Supported market research initiatives, presenting findings that informed a $1M budget reallocation to high-performing channels.
Utilized Google Analytics to assess website traffic, reducing bounce rates by 12% through UX improvements.
Conducted competitor analysis to benchmark performance and identify market opportunities.

Education

Bachelor of Science in Marketing and Data Analytics
University of Metropolis, Metropolis, NY
Graduated: May 2050

Relevant Coursework:

Marketing Analytics
Advanced-Data Science for Business
Consumer Behavior Analytics
Digital Marketing Strategies

Certifications

Google Analytics Advanced Certification (2050)
Tableau Desktop Specialist (2051)
Certified Marketing Analyst (CMA) (2051)

Projects

Marketing Campaign Optimization

Conducted in-depth analysis of a multi-channel campaign, identifying underperforming channels and reallocating resources, leading to a 22% revenue increase.

Customer Segmentation Dashboard