Free Advertising Rate Card Outline

I. Introduction
Overview of [Your Company Name]
Brief description of the company, highlighting its influence and reputation in the industry. Emphasize the wide-reaching impact of advertising with us, targeting a diverse and engaged audience.
II. Advertising Options
A. Digital Advertising
Banner Ads
Description
Sizes
High-visibility placements available on the homepage, article pages, and sidebar sections, ideal for immediate impact.
300x250 px (medium rectangle), 728x90 px (leaderboard), 160x600 px (wide skyscraper).
Sponsored Content
Description: Tailored articles or features that align with your brand's message, seamlessly integrated into our content stream.
B. Print Advertising
Full Page Ad
Description: Prime placement for maximum exposure in our widely read monthly magazine, perfect for high-impact visual messaging.
C. Half Page Ad
Description: Cost-effective option for targeted advertising in specific magazine sections, such as lifestyle or business.
III. Pricing Structure
A. Digital Advertising Rates
Banner Ads
300x250 px:
$200 per day, ideal for short-term, high-frequency campaigns.
728x90 px:
$150 per day, best for long-term visibility at a lower cost.
160x600 px:
$180 per day, offering prominent positioning for brand presence.
Sponsored Content
Starting at $1,000 per article, customizable based on content complexity and length.
B. Print Advertising Rates
Full Page Ad
[$3,000] per issue, offering unrivaled exposure in our most popular sections.
Half Page Ad
[$1,800] per issue, balancing cost with significant visibility.
IV. Audience Demographics and Reach
A. Website Traffic Statistics
Monthly Visitors: | 500,000, demonstrating extensive reach and engagement. |
Average Session Duration: | 3 minutes, indicating high-quality, engaging content. |
B. Magazine Circulation
Monthly Circulation: | 100,000 copies, ensuring wide distribution. |
Demographics: | Age 25-45, predominantly professionals and decision-makers, 60% female, 40% male. |
V. Special Packages and Discounts
A. Bundle Offers
Combination of digital and print ads at a discounted rate, offering a holistic advertising approach.
Example: 20% off for a full-page ad and two weeks of banner ads, providing cost-effective cross-platform visibility.
B. Long-Term Contracts
Discounts for advertising contracts spanning 3 months or longer, incentivizing sustained campaigns for increased brand recognition.
V. Ad Submission Guidelines
A. Digital Ad Requirements
Format | File Size |
|---|---|
JPEG, PNG, GIF, ensuring high-quality and web-optimized visuals. | Max 150 KB, to ensure quick loading times without compromising quality. |
B. Print Ad Specifications
Resolution | Color |
|---|---|
300 DPI, guaranteeing sharp, print-quality images. | CMYK, the standard for full-color print processing. |
VI. Terms and Conditions
A. Payment Terms
Payment required 30 days from the invoice date, facilitating smooth transactional processes.
B. Cancellation Policy
Cancellations must be made 14 days prior to the ad run date, allowing adequate time for scheduling adjustments.
C. Liability and Indemnification
[Your Company Name] is not responsible for errors in ad content once approved by the advertiser, ensuring clarity in content responsibility.
VII. Contact and Booking Information
A. Booking Process
Step-by-step guide to booking an advertisement, designed for ease of use and clarity.
B. Contact Details
Contact person: | [Your Name], Advertising Manager, ensuring a direct and personal point of contact. |
[Your Company Email]: | For detailed inquiries and correspondence. |
[Your Company Number]: | For immediate communication and booking confirmation. |
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Structure your pricing with the Advertising Rate Card Outline Template from Template.net. This template offers a clear and concise format to present your advertising rates for different media and formats, aiding in transparent client negotiations. Download this template to create an organized rate card that simplifies pricing communication and decision-making for your clients.
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