Sponsorship Branding Advertising Guidelines
Sponsorship Branding Advertising Guidelines
Introduction
Welcome to the [Your Company Name] Sponsorship Branding Advertising Guidelines. This document provides a framework for our partners and sponsors in using [Your Company Name] and [Product Name] branding elements in advertising, promotions, and related activities.
Branding Guidelines
Logo Usage
-
Primary Logo: The primary [Your Company Name] logo must be used in all sponsorship materials.
-
Size and Placement: The logo should be prominently displayed, ensuring it is clearly visible and not overshadowed by other elements.
-
Colors: The logo must not be altered in color. Refer to the color specifications table below for accurate color codes.
Table: Logo Color Specifications
|
Color |
Pantone |
CMYK |
RGB |
HEX |
|
Azure Blue |
PMS 3005 C |
C100 M24 Y0 K0 |
R0 G153 B204 |
#0099CC |
|
Vibrant Orange |
PMS 1585 C |
C0 M61 Y97 K0 |
R255 G102 B0 |
#FF6600 |
Typography
-
Primary Typeface: Helvetica Neue
-
Secondary Typeface: Arial
-
Usage Guidelines: Typography should be consistent with the brand's overall look and feel.
Color Palette
-
Primary Colors: Azure Blue, Vibrant Orange
-
Secondary Colors: Slate Grey, Ivory
-
Application: Consistent use of the color palette enhances brand recognition.
Imagery and Graphics
-
Style: Images and graphics should align with [Your Company Name]'s brand personality.
-
Approval: All imagery must be approved by [Your Company Name]'s marketing department prior to use.
Messaging Guidelines
Tone and Voice
-
Brand Voice: The messaging should reflect [Your Company Name]'s brand voice - professional, engaging, and forward-thinking.
-
Consistency: Ensure consistency in tone across all sponsorship materials.
Product Placement
-
Visibility: [Product Name] should be prominently featured where relevant.
-
Context: Ensure the product is presented in a way that aligns with its intended use and brand values.
Legal and Compliance
-
Trademark Usage: Adhere to trademark guidelines when using [Your Company Name] and [Product Name] trademarks.
-
Approval Process: All advertising materials must be submitted for approval at least 3 weeks before publication.
Contact Information
For any questions or approval submissions, please contact:
-
Marketing Department Contact: [Your Name], [Your Email], [Your Phone Number]
-
Legal Department Contact: [Your Name], [Your Email], [Your Phone Number]
