Campaign Creative Brief for Advertising Influencers
Campaign Overview
Client: | [Your Client Name] |
Campaign Name: | “Go Green with [Your Client Name]” |
Duration: | March 1, 2050 - March 31, 2050 |
Target Audience: | Environmentally conscious consumers aged 25-40 |
Campaign Objectives
Primary Objective: Increase brand awareness and engagement for [Your Client Name]' new eco-friendly product line.
Secondary Objective: Drive online sales through the use of unique discount codes provided to influencers.
Campaign Message
"Join us in making a difference with [Your Client Name]. Together, we can create a greener, healthier planet."
This message should resonate with the audience’s desire for sustainability and encourage them to be part of a positive change.
Influencer Expectations
A. Content Requirements:
Minimum of 3 Instagram posts - These should showcase the products in everyday use.
2 blog articles (min. 500 words each) - Focus on your personal journey towards sustainability and how [Your Client Name] fits into this lifestyle.
5 Instagram Stories - Use these for unboxing experiences, product demonstrations, or behind-the-scenes content.
B. Key Messages:
Highlight the eco-friendly aspects of the products.
Share personal experiences or thoughts on sustainability.
Encourage followers to use the exclusive discount code “[Your Partner Company Name]-GREEN” for a 10% discount. This code not only offers a benefit to your followers but also helps track the campaign's success.
Creative Guidelines
A. Tone: Inspirational, authentic, and positive. We want to inspire action without being preachy.
B. Visual Style: Natural lighting, minimalistic, and earthy colors. The visual aesthetic should reflect the eco-friendly nature of the products.
C. Do’s and Don’ts:
Do use high-quality images and videos to genuinely showcase the product.
Do tag @[Your Client Name] and use #GoGreenWithEco in all posts for brand consistency.
Don’t use competing brands or unrelated hashtags which could dilute the campaign's focus.
Performance Metrics
Metric | Target |
Engagement Rate | 6% per post |
Website Clicks | 500 per post |
Discount Code Usage | 100 uses |
Content Submission & Approval
A. Submission Deadline: Content must be submitted for approval at least 7 days before posting to ensure alignment with the campaign's objectives.
B. Approval Process: [Your Client Name] marketing team will review and provide feedback or approval within 48 hours of submission, allowing for any necessary revisions.
Compensation & Benefits
A. Flat Fee: $8,000 for the entire campaign, recognizing the value of your influence and content creation efforts.
B. Commission: 5% commission on sales using the influencer's unique discount code, incentivizing the promotion of the products.
C. Exclusive Offer: Influencers receive free products worth $500, enabling personal experience and authentic promotion.
Legal & Usage Rights
A. Content Usage: [Your Client Name] has the right to use the influencer’s content for marketing purposes for 1 year post-campaign. This includes promotional material on various platforms.
B. Disclosure: Influencers must adhere to FTC guidelines for sponsored content to maintain transparency and credibility with their audience.
Contact Information
Client Contact:
[Your Client Name], Marketing Manager
[Your Client Email]
[Your Client Number]
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