Advertising Media Plan

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Prepared by:

[YOUR NAME]
[YOUR COMPANY NAME]

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Campaign Objective

To increase brand awareness and drive sales for the new EcoSmart Water Bottle, targeting environmentally-conscious consumers aged 18-35.

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1. Target Audience

Demographics

• Age: 18-35

• Gender: Both male and female

• Location: Urban and suburban areas, with a focus on eco-friendly cities

• Interests: Sustainability, fitness, outdoor activities, and health-conscious living

• Income: Middle to upper-middle-class

Psychographics

• Environmentally conscious, values sustainability

• Interested in health and wellness

• Active on social media, especially Instagram and TikTok

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2. Campaign Goals

Primary Goal

Achieve a 20% increase in brand awareness within the target audience within the first two months.

Secondary Goals

• Generate 500,000 website visits to the product page

• Drive 10,000 direct product purchases through the campaign

• Engage 50,000 social media interactions (likes, shares, comments)

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3. Media Channels

The media plan will leverage a mix of traditional and digital media to reach the target audience effectively. The channels chosen are based on audience habits and the nature of the product.

Digital Media

• Social Media: Instagram, TikTok, and Facebook Ads for targeted posts, influencer collaborations, and remarketing campaigns

• Search Engine Marketing (SEM): Google Ads targeting keywords like "sustainable water bottles" and "eco-friendly fitness accessories"

• Display Ads: Banner ads on eco-friendly blogs and health & wellness websites

• Email Marketing: Weekly product promotions and eco-tips to an existing customer base

Traditional Media

• Print Ads: Full-page ads in fitness and lifestyle magazines (e.g., Runner’s World, Men’s Health)

• Radio: Sponsored segments on eco-conscious radio stations

• Outdoor: Billboards in eco-friendly urban neighborhoods (e.g., New York, San Francisco, Seattle)

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4. Media Buy Strategy

Digital Advertising Budget and Timing

Media Channel	Budget Allocation	Timing
Social Media	$15,000	5 posts per week for 2 months (starting 2 weeks before launch)
SEM	$7,000	Targeting the first 3 months post-launch
Display Ads	$5,000	1-month campaign across health and eco-focused websites
Email Marketing	$3,000	Weekly emails during the first two months

Traditional Media Budget and Timing

Media Channel	Budget Allocation	Timing
Print Ads	$10,000	Run throughout the first two months of the campaign
Radio	$4,000	2-minute sponsored segments per week for 4 weeks
Outdoor Ads	$6,000	Display for 1 month in targeted urban areas

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5. Media Scheduling

Media Scheduling

Media Channel	Type	Timing	Budget Allocation
Instagram	Sponsored Posts	2 weeks pre-launch + 8 weeks post-launch	$10,000
TikTok	Influencer Collab	4 weeks (pre-launch to post-launch)	$5,000
Facebook Ads	Sponsored Posts	4 weeks post-launch	$3,000
Google Ads	SEM	Ongoing for 3 months	$7,000
Print Ads	Full-page	2 months post-launch	$10,000
Radio	Sponsored Segment	4 weeks post-launch	$4,000
Outdoor Billboards	Display Ads	1 month (launch month)	$6,000

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6. Budget Summary

Media Type	Budget Allocation
Digital Media	$30,000
Traditional Media	$20,000
Total Budget	$50,000

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7. Key Performance Indicators (KPIs)

• Brand Awareness: Measured by engagement rates on social media, website traffic, and media impressions (via social platforms, SEM, and print ads).

• Website Visits: Tracked using Google Analytics (target: 500,000 visits)

• Sales: Direct purchases tracked through eCommerce platforms (target: 10,000 units sold)

• Social Media Engagement: Measured by likes, shares, comments, and user-generated content (target: 50,000 interactions)

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8. Evaluation and Adjustments

• Weekly Reporting: Monitor performance on all platforms and adjust ad spends based on the best-performing channels.

• Mid-Campaign Review: Evaluate effectiveness at the 4-week mark to optimize strategies, such as increasing social media ad spending or shifting budget between channels.

• Post-Campaign Analysis: Assess overall success using KPIs, gathering feedback from influencers and partners, and identifying opportunities for future campaigns.

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This Advertising Media Plan is designed to maximize reach, engagement, and conversions for the EcoSmart Water Bottle launch, effectively targeting a highly engaged and environmentally-conscious audience.

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