Food Truck Financial Plan

Projected Balance Sheet

DESCRIPTION
YEAR 1
YEAR 2
Cash
$180,000.00
$200,000.00
Other Assets
$140,000.00
$150,000.00
Total Assets
$320,000.00
$350,000.00
Accounts Payable
$80,000.00
$90,000.00
Other Liabilities
$40,000.00
$40,000.00
Total Liabilities
$120,000.00
$130,000.00
Equity Capital
$80,000.00
$80,000.00
Retained Earnings
$120,000.00
$140,000.00
Total Shareholder’s Equity
$200,000.00
$220,000.00
Total Liabilities & Shareholder’s Equity
$320,000.00
$350,000.00

Analysis

Based on the above financial tables, the projected startup cost amounts to $80,000.00, which is quite expensive. However, the $150,000.00 sales target within the first year of operation is achievable, provided that the company operates with four to six food trucks.

Strategy

The company will buy used kitchen equipment and trucks to minimize its startup cost. To increase its sales, it will conduct extensive marketing campaigns.

Blue Purple Desserts

Food Truck Financial Plan

Prepared for


[Amy Ballard]



Prepared by


[William Boyd]

william@bluepurpledesserts.com

April 26, 2026

DESCRIPTION
AMOUNT
PERCENTAGE
Truck purchase and remodel
$50,000.00
62.50%
Food Supplies and Equipment
$25,000.00
31.25%
Licenses and Permits
$1,000.00
1.25%
Other Expenses
$4,000.00
5.00%
Startup Fund Available
$0.00
0%
Total Startup Costs
$80,000.00
100%

Projected Profit & Loss Statement

DESCRIPTION
YEAR 1
YEAR 2
Sales
$150,000.00
$210,000.00
Cost of Sales
$30,000.00
$30,000.00
Gross Profit
$120,000.00
$180,000.00
Total Expenses
$30,000.00

$30,000.00

Net Profit (Loss)
$90,000.00
$150,000.00

Objectives

The primary objectives of this financial plan are as follows: 

 

  1. Earn $150,000.00 sales on its first year of operation.
  2. Determine the startup cost of the business.

Projected Startup Costs