Free Marketing Strategy Agreement Template
Marketing Strategy Agreement
This Marketing Strategy Agreement ("Agreement") is entered into and made effective as of [Date], by and between [Your Company Name], a corporation organized and existing under the laws of the State of [State], with its principal place of business located at [Your Company Address] (hereinafter referred to as the "Company"), and [Consultant Name], an individual/organization having its principal place of business at [Consultant Address], (hereinafter referred to as the "Consultant").
This Agreement sets forth the terms and conditions governing the relationship between Company and Consultant and outlines the specific marketing strategy services Consultant shall provide to Company. Both Company and Consultant have the legal capacity and authority to enter into and be bound by this Agreement. By executing this Agreement, each party assures the other of their intent to uphold all clauses contained herein and to act in good faith and fair dealing throughout the term of this Agreement.
I. RECITALS
A. The Company desires to retain the services of Consultant to provide marketing strategy services as described in this Agreement. The Company acknowledges the specific skills, expertise, and experience that the Consultant brings in the field of marketing and believes that securing the Consultant's services will be advantageous for meeting its business objectives and strategic goals.
B. Consultant agrees to provide these services in accordance with the terms and conditions set forth in this Agreement. The Consultant hereby affirms their capacity and willingness to undertake the scope of work outlined in this Agreement, and commits to delivering the agreed-upon services to the best of their abilities, maintaining the highest standards of professionalism, diligence, and quality.
II. SERVICES
Consultant will provide the following services ("Services"):
A. Market Research: Consultant will conduct comprehensive research to identify market trends, customer preferences, and competitor strategies, presenting these findings in an actionable format for the Company.
B. Marketing Plan Development: Based on the market research, Consultant will create a detailed marketing plan, encompassing short-term and long-term strategies aimed at achieving the Company's objectives.
C. Implementation Support: Consultant will offer ongoing support during the implementation phase of the marketing plan, providing advice, troubleshooting, and adjustments as needed to ensure effective execution.
D. Reporting and Analysis: Consultant will deliver regular reports, detailing key performance indicators, and offering analysis on the effectiveness of the marketing strategies implemented, along with recommendations for improvement.
III. PAYMENT TERMS
Company shall compensate Consultant as follows:
A. A Retainer Fee of [$0]: The Company agrees to pay Consultant a retainer fee of [$0] upon the signing of this Agreement. This retainer fee serves as an initial payment to secure the Consultant's services and is non-refundable unless otherwise agreed upon in writing by both parties.
B. Hourly Compensation for Additional Services at [$0 per hour]: Beyond the scope of work outlined in the "Services" section of this Agreement, the Consultant will be compensated on an hourly basis at a rate of [$0 per hour]. This hourly rate will apply to additional services or tasks not specified in the initial agreement but subsequently agreed upon by both parties. Invoicing for these additional hours will be conducted on a bi-weekly/monthly basis, or as otherwise agreed upon.
IV. TIMELINE
Consultant agrees to complete the Services by [Date]. Failure to meet this deadline, barring unforeseen circumstances that are communicated and agreed upon in advance, may result in a reevaluation or termination of this Agreement as per the terms specified within.
V. CONFIDENTIALITY
Both parties agree to maintain the confidentiality of all information obtained during the execution of this Agreement.
VI. TERMINATION
Either party may terminate this Agreement with written notice. Upon termination, any payment for Services not yet performed will be returned to the Company.
VII. INDEPENDENT CONTRACTOR
Consultant is an independent contractor and is not an employee, agent, or representative of the Company.
VIII. INDEMNIFICATION
Each party agrees to indemnify and hold the other party harmless from any and all claims, damages, liabilities, actions, or expenses, including reasonable attorneys' fees, that may arise from the execution or breach of this Agreement. This indemnification extends to all aspects of the services provided under this Agreement and any actions taken by either party that are outside the scope of the legal or contractual obligations set forth herein. The indemnification obligations under this clause shall survive the termination or expiration of this Agreement.
IX. DISPUTE RESOLUTION
In the event of any dispute, claim, question, or disagreement arising from or relating to this Agreement or the breach thereof, the parties hereto shall use their best efforts to settle such disputes, claims, questions, or disagreements. To this effect, they shall consult and negotiate with each other in good faith and, recognizing their mutual interests, attempt to reach a just and equitable solution satisfactory to both parties. Should these informal efforts to resolve disputes prove unsuccessful, then any unresolved controversy or claim arising out of or relating to this Agreement shall be resolved by arbitration administered by an accredited arbitration institution of mutual agreement, in accordance with its prevailing rules and procedures. The arbitration shall take place in [Location], and the decision of the arbitrator(s) shall be final and binding upon both parties. The cost of such arbitration shall be borne by the parties as determined by the arbitrator(s). The provisions of this Dispute Resolution section shall survive the termination or expiration of this Agreement.
X. ENTIRE AGREEMENT
This Agreement constitutes the entire understanding between the parties and supersedes all prior oral agreements between the parties relating to the subject matter of this Agreement.
IN WITNESS WHEREOF, each of the Parties has executed this Marketing Strategy Agreement, both Parties by its duly authorized officer, as of the day and year set forth below.
[Your Company Name]
By:
Name:
Title:
Date:
[Consultant Name]
By:
Name:
Title:
Date:
