Free Marketing A/B Testing Agreement Template

Marketing A/B Testing Agreement

1. Parties Involved

This Marketing A/B Testing Agreement (the "Agreement") is entered into on [date] between:

[Your Company Name], a company registered at [Your Company Address] with company number [Your Company Number], hereinafter referred to as the "Client."
[your partner company name], a marketing agency registered at [second party address], hereinafter referred to as the "Agency."
[Your Name], the user of this document, can be reached at [Your Email].

2. Purpose of the A/B Test

The purpose of this A/B test is to evaluate and optimize specific marketing strategies and materials to achieve the following objectives:

Increase website conversion rates and user engagement.

3. Scope of the Test

The A/B test will focus on the following marketing elements:

Email marketing campaigns, including subject lines and content.

4. Timeline

The A/B test will commence on [date] and is expected to conclude on [date]. The timeline for the testing process is as follows:

Date	Activity
[date]	Set up A/B test variations.
[date]	Run A/B test.
[date]	Analyze test results.
[date]	Report findings to the Client.

5. Budget and Resources

The budget allocated for this A/B test is $[000], to be provided by the Client. The required resources for the test include:

Design assets for email templates.
Ad spend for email distribution.
Access to email marketing analytics tools.

6. Data Collection and Analysis

During the A/B test, the following data will be collected and analyzed:

Click-through rates (CTR), open rates, conversion rates, and bounce rates.

The analysis will be performed using Google Analytics, and the results will be reported to the Client on [date].

7. Modification and Termination

The A/B test may be modified or terminated under the following circumstances:

If statistically significant results are achieved before the scheduled end date.

8. Confidentiality

Both parties agree to maintain the confidentiality of all test results and proprietary information shared during the A/B test.

9. Ownership of Results

The Client shall retain ownership of all data and results generated during the A/B test.

10. Liability and Indemnification

The Client and Agency shall each be responsible for their own liabilities arising from the A/B test. Both parties agree to indemnify and hold each other harmless from any legal claims or damages.

11. Legal Jurisdiction

This Agreement shall be governed by and construed in accordance with the laws of California, USA. Any disputes arising from this Agreement shall be resolved in the courts of [state]