Brand Partnership Agreement
This Brand Partnership Agreement ("Agreement") is entered into on this [Date], by and between [Your Company Name], a company organized and existing under the laws of [State], with its principal office located at [Your Company Address], and [Second Party Company Name], a company organized and existing under the laws of [State], with its principal office located at [Second Party Company Address].
Both parties agree to collaborate in promoting their brands for mutual benefit under the terms set forth in this Agreement.
I. Introduction
A. Purpose of the Agreement
The purpose of this Agreement is to establish the terms and conditions under which [Your Company Name] and [Second Party Company Name] will collaborate for a joint marketing initiative, aiming to expand both brands' market reach and increase customer engagement.
B. Identification of the Parties
The parties involved are [Your Company Name], represented by [Your Name], [Your Job Title], and [Second Party Company Name], represented by their authorized signatory.
C. Effective Date
This Agreement shall be effective as of [Date], and remain in force until terminated by either party as provided in Section V.
II. Scope of the Partnership
A. Objectives and Deliverables
The partnership aims to co-market the new [Product or Service] by utilizing joint digital campaigns, promotional materials, and cross-branding efforts to drive sales and brand awareness in the [target market].
B. Roles and Responsibilities of Each Party
[Your Company Name] will provide the product inventory and manage the online promotion campaigns. [Second Party Company Name] will handle the distribution logistics and in-store advertising materials for the campaign.
C. Duration of the Partnership
The partnership shall begin on [Date], and continue for a term of 12 months, with the possibility of extension by mutual agreement.
III. Financial Terms
A. Revenue Sharing and Compensation
The net revenue generated from the joint campaign will be shared between the parties on a 50/50 basis, with each party entitled to half of the sales derived from the co-branded efforts.
B. Payment Schedule and Terms
Payments for the agreed revenue split will be made on a quarterly basis, with the first payment due by [Date]. Payments will be made via wire transfer to the account designated by each party.
IV. Intellectual Property and Confidentiality
A. Ownership and Usage of IP
Both parties acknowledge that each owns their respective intellectual property, including logos, trademarks, and proprietary content. The use of each other’s intellectual property will be limited to the scope of this partnership.
B. Confidentiality Obligations
Both parties agree to maintain the confidentiality of any proprietary information shared during the partnership, including business strategies, marketing plans, and customer data, for the duration of this Agreement and for one year thereafter.
C. Non-Disclosure Terms
The confidentiality obligations shall not apply to information that becomes publicly available or is disclosed with prior written consent from the other party.
V. Termination and Dispute Resolution
A. Conditions for Termination
Either party may terminate this Agreement with 30 days' written notice if the other party fails to meet its obligations or breaches any of the terms outlined in this Agreement.
B. Dispute Resolution Process
In the event of a dispute, both parties agree to attempt resolution through mediation before resorting to formal legal action. If mediation is unsuccessful, the dispute will be resolved through arbitration under the rules of the American Arbitration Association.
VI. Signatures
By signing below, both parties confirm their agreement to the terms outlined in this Brand Partnership Agreement.
[Your Name]
[Your Company Name]
[Date]
[Representative's Name]
[Second Party Company Name]
[Date]
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