Formal Business Letter

Shirley Sullins

Shearer Marketing Agency

3513 Clarence Court,

Wilmington, NC 28403

Norma Begay

2338 Rockwell Lane,

Rocky Mount, NC 27801

Dear Ms. Norma Begay,

I hope this email finds you well. My name is Shirley Sullins, a representative from Shearer Marketing Agency. I kindly request your assistance in providing us with critical information to ensure our marketing strategies align seamlessly with your objectives.

This Request for Information (RFI) will serve as the foundation for a comprehensive understanding of your company's goals and requirements, enabling us to tailor our services effectively. We kindly request your input on the following aspects:

1. Company Overview:

   • Background and history of Braaten Co.

   • Core values, mission, and vision statements.

2. Products and Services:

   • Detailed descriptions of your products and services.

   • Your unique selling propositions (USPs) and market differentiators.

3. Target Audience:

   • Demographic and psychographic profiles of your target customers.

   • Any specific buyer personas you have developed.

4. Current Marketing Strategies:

   • Overview of your existing marketing initiatives.

   • Success metrics and performance indicators.

5. Marketing Objectives:

   • Your short-term and long-term marketing goals.

   • Key performance indicators (KPIs) for measuring success.

6. Competitive Landscape:

   • Analysis of your industry and major competitors.

   • Information on market trends and challenges.

7. Budget and Resources:

   • Your marketing budget and resource allocation.

   • Any external partners or agencies you currently engage with.

8. Expectations from Shearer Marketing Agency:

   • What to expect from us as your marketing partner.

   • Specific challenges or opportunities you'd like us to address.

Your input is invaluable to us, and this RFI will guide our efforts to develop a tailored marketing strategy aligned with your company's objectives. We kindly request that you complete the attached RFI questionnaire or provide the information in a format most convenient for you.

Please return the completed RFI to us by April 15, 2050, to ensure a timely and efficient planning process. We greatly appreciate your collaboration in this endeavor, and we look forward to continuing our successful partnership.

Should you have any questions or require further clarification on any aspect of this RFI, please do not hesitate to contact me directly via email at [email protected] or by phone at 222 555 7777.

Thank you for your continued trust in Shearer Marketing Agency, and we are excited to embark on this journey of strategic alignment with you.

Best regards,

Shirley Sullins

Shearer Marketing Agency