Sales Performance Warning Letter Format

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Company Name:                               
Company Address:                               

Date:                               

Employee Name:                               

Employee Title/Position:                               

Employee Address:                               

Dear                               ,

Subject: Sales Performance Warning

I hope this letter finds you well. This letter serves as a formal warning regarding your recent sales performance, which has not met the expected standards for your role as                                at                               . Specifically, your sales performance has fallen below the following key targets:

1. Sales Target Missed: Detail the missed sales target or goal, including the percentage or numbers not achieved.

2. Customer Acquisition: Discuss any unmet expectations related to customer acquisition or retention.

3. Sales Activities: Mention any required sales activities that have been consistently neglected.

We have previously discussed these performance issues during our meetings on                               ], but there has not been significant improvement in your results. As a result, this letter serves as a formal warning to address the matter promptly.

Expectations Moving Forward:
To improve your sales performance, we expect the following from you:

• Achieve                               % of your monthly sales goal by                               .

• Increase customer acquisition by                                new clients per month.

• Engage in sales activities such as                               , with a focus on improving lead generation and closing rates.

Timeline for Improvement:
You are expected to show a clear improvement in these areas by                               . We will schedule a follow-up meeting on                               to review your progress.

Consequences:
If your performance does not meet the outlined expectations by the end of this improvement period, further disciplinary action may be taken, which could include reassignment, demotion, or termination of employment.

Please acknowledge receipt of this letter and confirm your understanding of the expectations by signing below. If you have any questions or need assistance in improving your performance, please feel free to reach out to me directly.

We are confident that you can meet these expectations and look forward to seeing your progress.

Sincerely,

Your Name:                               
Your Title:                               

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Acknowledgment of Receipt
I,                               , acknowledge receipt of this Sales Performance Warning Letter and understand the performance expectations outlined above.

Signature: _______________________
Date: ___________________________