Marketing Training Schedule

This comprehensive training is designed to equip our marketing and sales team members with the essential skills and knowledge to excel in today's dynamic business landscape. We encourage active participation and collaboration to maximize learning outcomes. Please find below the detailed schedule for each day of the program.

PROGRAM OVERVIEW
Program Name: Marketing Mastery	Trainer: Matt Adamson
Duration: January 10, 2051 - January 15, 2051	Participants: Marketing team members, Sales team members

DAY 1: MARKETING FUNDAMENTALS

Session 1: Introduction to Marketing	Session 2: Understanding Your Target Audience
Time: 9:00 AM - 11:00 AM	Time: 11:30 AM - 1:30 PM
Topics: Marketing concepts, importance, and trends.	Topics: Audience segmentation, buyer personas, and market research.

DAY 2: DIGITAL MARKETING STRATEGIES

Session 3: Digital Marketing Overview	Session 4: Social Media Marketing
Time: 9:00 AM - 11:00 AM	Time: 11:30 AM - 1:30 PM
Topics: Digital channels, SEO, SEM, and content marketing.	Topics: Social media platforms, engagement strategies, and analytics.

DAY 3: EMAIL AND CONTENT MARKETING

Session 5: Email Marketing Best Practices	Session 6: Content Marketing Strategies
Time: 9:00 AM - 11:00 AM	Time: 11:30 AM - 1:30 PM
Topics: Building email lists, effective campaigns, and automation.	Topics: Content creation, distribution, and storytelling.

DAY 4: ADVERTISING AND ANALYTICS

Session 7: Pay-Per-Click (PPC) Advertising	Session 8: Marketing Analytics
Time: 9:00 AM - 11:00 AM	Time: 11:30 AM - 1:30 PM
Topics: Google Ads, bidding strategies, and ad optimization.	Topics: Key metrics, data analysis, and reporting tools.

DAY 5: STRATEGY DEVELOPMENT

Session 9: Marketing Strategy Planning	Session 10: Case Studies and Group Discussions
Time: 9:00 AM - 11:00 AM	Time: 11:30 AM - 1:30 PM
Topics: Setting objectives, budgeting, and campaign planning.	Topics: Real-world examples and group exercises.

DAY 6: CERTIFICATION AND CONCLUSION

Session 11: Final Assessment	Session 12: Certification Ceremony and Wrap-up
Time: 9:00 AM - 11:00 AM	Time: 11:30 AM - 12:30 PM
Topics: Test on training material and practical application.	Topics: Award certificates and closing remarks.