1-2

• Campaign Planning

• Content Creation

• Finalize crowdfunding goals and rewards.

• Begin creating campaign content (videos, images, product demos).

• Identify and segment target audience for initial outreach.

• Complete the production of campaign video and images.

• Write and refine campaign page content.

• Start creating promotional materials (press releases, social media posts).

3-4

• Outreach Preparation

• Final Preparations

• Compile a list of influencers, media outlets, and potential backers.

• Set up social media accounts and/or ensure existing ones align with campaign messaging.

• Schedule pre-launch teasers and announcements.

• Launch landing page for email sign-ups, offering a sneak peek or early bird specials.

• Finalize and schedule all promotional activities.

• Conduct a final review of the campaign page and promotional materials.

5-6

• Launch Day

• Engagement and Momentum Building

• Officially launch the crowdfunding campaign.

• Send out email blast to subscriber list and press release to media outlets.

• Daily social media updates and engagement.

• Highlight specific rewards or testimonials.

7-8

• Mid-Campaign Phase

Weekly Activities:

• Share progress updates and behind-the-scenes content.

• Continue outreach to media and influencers who haven't covered the campaign.

• Launch mid-campaign mini-event or contest to boost engagement.

9-10

• Final Push Phase

• Intensify social media efforts and email marketing to remind potential backers of the closing window.

• Offer a final stretch goal or a special reward for late backers.

• Host a live Q&A session or webinar to address any questions and drive final pledges.

11-12

• Post-Campaign Phase

• Send thank-you messages to all backers and publish a campaign wrap-up.

• Start processing rewards and preparing for fulfillment.

• Conduct a post-campaign survey for feedback.

• Begin reward fulfillment as per the timeline provided during the campaign.

• Provide regular updates on project progress and reward fulfillment status.