Media Schedule

Date: [Date]

Company Name: [Your Company Name]

Product: Smart Home Assistant

Target Audience: Urban Millennials

A well-structured media schedule is crucial for modern marketing and communications success. It guides the execution of media activities, ensuring seamless integration of components like press releases, social media posts, influencer collaborations, and events.

Day 1: Pre-launch Activities

09:00 AM - 11:00 AM:

Finalize Press Release Content

Notes: Ensure key features, benefits, and launch details are highlighted.

11:00 AM - 01:00 PM:

Develop Social Media Content Calendar

Notes: Coordinate posts across platforms for consistency and engagement.

02:00 PM - 04:00 PM:

Identify and Reach Out to Potential Influencers

Notes: Aim for influencers with high engagement rates and relevance to the target audience.

Day 2: Press Release Distribution

09:00 AM - 11:00 AM:

Distribute Press Release to Media Contacts

Notes: Utilize media databases and personal contacts for broader coverage.

11:00 AM - 01:00 PM:

Monitor Press Coverage and Engage with Journalists

Notes: Respond promptly to inquiries and foster positive relationships.

02:00 PM - 04:00 PM:

Analyze Social Media Engagement and Adjust Strategy

Notes: Track metrics and adapt content based on audience response.

Day 3: Influencer Collaborations

09:00 AM - 11:00 AM:

Confirm Collaboration Agreements and Deliverables

Notes: Ensure alignment on key messaging and brand representation.

11:00 AM - 01:00 PM:

Provide Product Briefing and Support Materials to Influencers

Notes: Offer comprehensive information and support for authentic promotion.

02:00 PM - 04:00 PM:

Monitor Influencer Posts and Engage with Audience

Notes: Foster dialogue and address inquiries or concerns promptly.

Day 4: Product Launch Event

09:00 AM - 11:00 AM:

Finalize Event Setup and Logistics

Notes: Ensure venue readiness and technical support for demonstrations.

11:00 AM - 01:00 PM:

Coordinate Media Invitations and Confirm Attendees

Notes: Follow up with RSVPs and accommodate special requests.

02:00 PM - 04:00 PM:

Execute Product Launch Event

Notes: Facilitate media interactions, and product demos, and capture event highlights.

Post-Launch Follow-Up:

Monitor post-launch media coverage and social media buzz.
Evaluate campaign performance against predefined metrics.
Collect feedback and insights for future campaigns and product iterations.

This schedule template aims to streamline the execution of the media campaign for the launch of the smart home assistant, ensuring maximum visibility and engagement among the target audience.