AB Testing Report
AB Testing Report
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Prepared by: |
Date of Testing: |
|---|---|
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[Your Name] |
July 20, 2050 |
I. Introduction
This AB Testing Report aims to present the findings and analysis of the AB test conducted from May 1, 2050, to June 1, 2050. This report will cover the test objectives, methodologies, execution details, and outcomes to provide a comprehensive understanding of the AB test conducted.
II. Test Objectives
The primary objectives of this AB test were:
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To compare the performance of two different versions of the homepage layout to determine which one performs better.
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To gather data-driven insights that can inform future development and marketing strategies.
III. Test Scope
This AB test encompassed the following elements:
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Target Audience: Users aged 18-35
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Test Duration: One month
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Platforms: Web and Mobile
IV. Test Methodology
A. Test Design
Two versions, A and B, were deployed. Version A served as the control group, while Version B was the test variation.
B. Metrics for Evaluation
The key performance indicators (KPIs) measured include:
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Conversion Rate
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Click-Through Rate
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Bounce Rate
V. Test Execution
A. Test Setup
The test was set up using Google Optimize and executed from May 1, 2050, to June 1, 2050.
B. Data Collection
Data was collected and validated continuously to ensure accuracy and reliability.
VI. Test Summary
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Version |
Conversion Rate |
Click-Through Rate |
Bounce Rate |
|---|---|---|---|
|
Version A |
2.3% |
15.4% |
42.1% |
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Version B |
3.1% |
18.7% |
36.5% |
VII. Defect Summary
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Defect ID |
Summary |
Severity |
Status |
|---|---|---|---|
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D-001 |
Broken link on the landing page |
High |
Resolved |
|
D-002 |
Misaligned buttons on mobile view |
Medium |
In Progress |
VIII. Analysis and Interpretation
The data indicates that Version B outperformed Version A in all key metrics. The conversion rate improved by 0.8%, the click-through rate increased by 3.3%, and the bounce rate decreased by 5.6%. This suggests a strong positive impact of the changes introduced in Version B.
IX. Conclusions and Recommendations
Based on the results, it is recommended to:
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Adopt Version B as the new standard for the homepage layout.
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Further analyze the components of Version B to identify what changes specifically led to the improved performance.
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Consider rolling out additional similar tests to continue optimizing user experience and engagement.
X. Appendices
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Appendix A: Test Design Details
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Appendix B: Raw Data
