SOCIAL MEDIA CONTENT CHECKLIST

Date Prepared: [Date]

Prepared By: [Your Name]

Prepared For: [Your Company Name]

Social Media Account: [Your Company Social Media]

Research and Planning

• Research and Planning

• Identify target audience

• Analyze competitors' content

• Develop content calendar

• Set content goals and KPIs

Content Creation

• Draft engaging headlines

• Develop compelling visuals

• Ensure consistency in branding

• Write clear and concise captions

• Incorporate relevant hashtags

Content Review

• Check for spelling and grammatical errors

• Ensure adherence to brand voice

• Verify accuracy of information

• Gather feedback from team members

• Conduct final approval with decision-makers

Scheduling and Publishing

• Select optimal posting times

• Use scheduling tools

• Monitor scheduling accuracy

• Automate recurring posts

• Ensure cross-platform consistency

Monitoring and Engagement

• Track analytics and engagement metrics

• Respond to comments and messages

• Engage with community posts

• Identify trends and adapt content

• Initiate discussions and activities