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Prepared by:
[YOUR NAME]
Date:
April 23, 2055
Company Name:
[YOUR COMPANY NAME]
Are the mission, vision, and values clearly defined and understood internally?
Are the brand's value proposition and positioning statement clear and differentiated?
Are key messages consistent across all communications?
Are design elements like logos, colors, and fonts used consistently?
Do digital platforms and physical branding align with brand guidelines?
Are marketing materials visually aligned with the brand?
Is the brand’s voice and tone consistent across all communication channels?
Are employees familiar with how to communicate the brand’s key messages?
Are external communications (email campaigns, social media, ads) on-brand?
Do employees understand and embody the brand’s values in their work?
Are there brand training programs for new hires and ongoing education for staff?
Are internal communications aligned with brand tone and culture?
Is the brand promise reflected in customer interactions and service?
Are customer service practices aligned with the brand’s values?
Is customer feedback analyzed for brand alignment?
Are brand performance metrics tracked regularly?
Is there a process for benchmarking the brand against competitors?
Are market trends reviewed to keep the brand relevant and competitive?
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