Prepared by:

[YOUR NAME]

Date:

April 23, 2055

Company Name:

[YOUR COMPANY NAME]

• Are the mission, vision, and values clearly defined and understood internally?

• Are the brand's value proposition and positioning statement clear and differentiated?

• Are key messages consistent across all communications?

• Are design elements like logos, colors, and fonts used consistently?

• Do digital platforms and physical branding align with brand guidelines?

• Are marketing materials visually aligned with the brand?

• Is the brand’s voice and tone consistent across all communication channels?

• Are employees familiar with how to communicate the brand’s key messages?

• Are external communications (email campaigns, social media, ads) on-brand?

• Do employees understand and embody the brand’s values in their work?

• Are there brand training programs for new hires and ongoing education for staff?

• Are internal communications aligned with brand tone and culture?

• Is the brand promise reflected in customer interactions and service?

• Are customer service practices aligned with the brand’s values?

• Is customer feedback analyzed for brand alignment?

• Are brand performance metrics tracked regularly?

• Is there a process for benchmarking the brand against competitors?

• Are market trends reviewed to keep the brand relevant and competitive?