Simple Website Audit Checklist

Simple Website Audit Checklist

This comprehensive checklist is designed to guide and optimize the process of launching, auditing, and maintaining a website. It ensures that the website is SEO-friendly, user-centric, and aligned with industry best practices. Use this checklist to ensure every aspect of the website is optimized for maximum performance, usability, and organic traffic growth.

1. Design and Layout

  • Verify visual appeal and consistency with brand identity.

  • Ensure uniform use of logos, fonts, and color schemes.

  • Evaluate user-friendly navigation and logical flow.

  • Confirm images and graphics are appropriate and relevant.

  • Check all links for functionality and correct destinations.

  • Ensure a custom 404 error page is in place.

2. Content Quality

  • Assess the relevance and value of content for the target audience.

  • Conduct a thorough grammar, spelling, and punctuation check.

  • Ensure content is SEO-optimized with strategic keywords.

  • Confirm content uniqueness (no duplication).

  • Verify well-structured content using appropriate headers (H1, H2, H3).

  • Confirm alignment and professionalism of visual content.

  • Ensure consistent tone and messaging across the website.

3. SEO Optimization

  • Optimize title tags for each page.

  • Include meta descriptions to improve click-through rates.

  • Add descriptive alt text for all images.

  • Ensure clean, concise, SEO-friendly URLs.

  • Use appropriate header tags (H1, H2, H3) for content structure.

  • Create and submit an XML sitemap for search engine crawling.

  • Verify the existence of robots.txt to guide crawlers.

  • Register the website with Google Search Console and Bing Webmaster Tools.

  • Review internal links for SEO and user navigation.

  • Implement structured data for rich snippets.

4. User Experience (UX)

  • Ensure ease of navigation and user-friendliness.

  • Confirm cross-browser compatibility (Chrome, Firefox, Safari, Edge).

  • Check mobile responsiveness for optimal display on all devices.

  • Evaluate page load times for speed and user experience.

  • Review clarity and effectiveness of Calls-to-Action (CTAs).

  • Test forms, buttons, and interactive elements for functionality.

  • Ensure accessibility compliance (WCAG).

5. Technical Performance

  • Confirm website security with an SSL certificate (HTTPS).

  • Run a check for broken links.

  • Ensure consistent server uptime.

  • Verify 301 redirects for old or removed pages.

  • Implement canonical tags to avoid duplicate content.

  • Set up browser and server-side caching for faster load times.

6. Analytics and Monitoring

  • Set up Google Analytics (or equivalent) to track user behavior.

  • Implement conversion tracking for key actions (form submissions, purchases).

  • Use error-tracking tools to monitor and fix issues in real time.

  • Schedule regular audits for SEO, performance, and user experience.

Company: [Your Company Name]

Conducted by: [Your Name]

Position: Senior Web Developer
Date: October 22, 2050

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