Site Audit Checklist
Site Audit
Introducing our meticulously crafted Site Audit Checklist, designed to help webmasters and digital marketers evaluate a website's performance and functionality comprehensively. Created by [Your Name] of [Your Company Name], this checklist aims to fulfill these fundamental objectives:
SEO Analysis:
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Evaluate keyword relevance and integration.
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Assess meta tags, including title and description.
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Verify the presence of a sitemap and robots.txt file.
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Check for proper URL structure and hierarchy.
Content Quality:
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Review content for relevance, accuracy, and uniqueness.
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Assess readability and user engagement.
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Check for duplicate or thin content.
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Ensure proper use of headers and subheadings.
Technical SEO:
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Examine website speed and performance.
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Verify mobile-friendliness and responsiveness.
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Check for broken links and redirect issues.
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Assess the use of canonical tags.
User Experience (UX):
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Evaluate website navigation and structure.
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Check for clear calls-to-action (CTAs).
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Assess the overall design and visual appeal.
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Verify the accessibility of the website.
On-Page Elements:
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Review image optimization and alt text.
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Check for the presence of schema markup.
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Assess the use of internal and external links.
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Ensure proper use of header tags.
Analytics and Tracking:
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Verify the installation of Google Analytics.
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Assess goal tracking and conversion setup.
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Check for the implementation of event tracking.
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Ensure proper integration with other analytics tools.
Security and Performance:
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Confirm the use of HTTPS.
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Check for SSL certificate validity.
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Assess website security measures.
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Review server performance and uptime.
Social Media Integration:
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Verify the presence of social media icons.
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Assess social sharing options on content.
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Check for consistent branding across platforms.
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Ensure proper integration with social media accounts.