Trade Show Checklist
January 1, 2059
Name: [ Your Name]
Company: [ Your Company Name]
Address: [ Your Company Address]
Introduction
The Display Trade Show Checklist offers exhibitors a structured approach to planning and executing their displays at trade shows effectively. It covers essential aspects such as goal setting, budget planning, booth design and layout, graphics and signage, promotional materials, technology and equipment, staffing and training, lead capture, logistics and setup, networking opportunities, and follow-up plans.
Pre-Exhibition Planning
Choose a strategic location for the exhibit
Plan and design a visually compelling display area
Prepare promotional materials aligning with the brand's identity
Confirm transportation and logistics of the exhibit
Schedule staff training for the exhibition
During Exhibition
Set up the display area as planned
Monitor and maintain the visual appeal of the exhibit throughout the show
Ensure staff engagement with potential stakeholders
Manage inventory of promotional materials
Collect contact information from prospects for follow-ups
Post-Exhibition Actions
Ensure proper dismantling and transport of the exhibit
Follow-up with prospects collected during the show
Review feedback and take notes for future reference
Evaluate the overall success of the exhibition
Templates
Checklist
Templates
