Quality Trade Show Checklist
Trade Show Checklist
January 19, 2058
Name: [ Your Name]
Company: [ Your Company Name]
Address: [ Your Company Address]
Introduction
The Quality Trade Show Checklist is a comprehensive guide designed to help exhibitors deliver exceptional presentations at trade shows. It covers key aspects including objective setting, budget planning, booth design, marketing and promotion, promotional materials, staff training, logistics and setup, technology and equipment, lead management, and evaluation and feedback.
Pre-Show Planning
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Decide event objectives
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Identify target audience
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Book trade show space
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Create ship and set schedule
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Plan for networking opportunities
Booth Setup
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Design an engaging booth layout
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Ensure attractive and interactive display
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Organize product demos or presentations
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Setup product literature and promotional material
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Review booth setup safety
Show Time
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Train staff on product and company info
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Engage and interact with attendees
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Network with industry peers
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Manage lead capture and follow-ups
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Take notes for post-show analysis
Post-Show Actions
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Evaluate success in meeting objectives
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Review leads and plan follow-up actions
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Review staff performance and feedback
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Send thank you notes to contacts and leads
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Plan for future shows based on experience
