Sales and Marketing Due Diligence Checklist
Sales Checklist
This Sales and Marketing Due Diligence Checklist is designed by Zenith Zone Solutions to assess and evaluate the effectiveness of sales and marketing strategies and activities in a concise manner. It draws together all elements of sales, specifically focusing on target market and advertising. This is an all-inclusive tool to maximize our effectiveness in achieving our business goals.
Our main objectives in creating this checklist are:
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To identify key areas of improvement in sales and marketing processes.
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To evaluate the effectiveness of current marketing strategies and discover untapped opportunities.
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To refine and enhance our targeting, advertising and overall marketing approach.
Target Market
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Identify key demographics of the target market.
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Analyse the competition within the target market.
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Research market trends and demands.
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Assess performance of sold products or services in the target market.
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Carry out a SWOT analysis of the business in relation to the target market.
Advertising
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Create effective advertising campaigns based on market analysis.
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Evaluate the performance of previous advertising campaigns.
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Identify advertising platforms where the target market is most active.
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Invest in data-driven advertising.
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Assess the reach and engagement of advertising campaigns.
