SEO Audit Checklist

Essential SEO Audit Checklist

Prepared by: [Your Name]

This checklist covers various aspects of SEO auditing, from technical optimizations to content strategy and performance tracking. Adjust it according to the specific needs and goals of the website being audited.

Technical SEO:

Keyword Research and Content Optimization:

  • Ensure mobile-friendliness, clean URLs, XML sitemap, and fast page load speed.

  • Check for broken links and secure HTTPS connection.

  • Verify proper HTML tags and canonicalization to prevent duplicate content issues.

  • Research relevant keywords and strategically place them in titles, headings, and content.

  • Optimize meta titles, descriptions, and multimedia elements with descriptive filenames and alt tags.

On-Page SEO:

Off-Page SEO and Backlink Profile:

  • Optimize internal linking structure, anchor text, and schema markup.

  • Ensure important pages are easily accessible and meta tags are optimized for CTR and relevance.

  • Analyze backlink profiles for quality and relevance.

  • Disavow toxic backlinks and seek opportunities for acquiring high-quality backlinks.

Local SEO (if applicable):

Analytics and Performance Tracking:

  • Maintain consistent NAP across online directories and optimize Google My Business listing.

  • Set up Google Analytics and Search Console to monitor organic traffic, user behavior, and performance metrics.

Social Media Integration:

Accessibility and User Experience:

  • Include social media sharing buttons and ensure website links are connected to social profiles.

  • Conduct accessibility audits and ensure compatibility with different browsers and devices.

Security and Compliance:

Competitor Analysis:

  • Update software/plugins, implement SSL certificates, and ensure compliance with regulations like GDPR and CCPA.

  • Analyze competitors' websites for insights into keyword rankings, backlink profiles, and content strategies.

Reporting and Action Plan:

  • Compile findings into a report with actionable recommendations and prioritize tasks based on impact and feasibility.

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