Website Relaunch SEO Checklist
Steps to Ensure a Smooth Transition and Maintain SEO Rankings
This checklist is a detailed guide designed to provide seamless website relaunch optimization for search engines. It enhances online visibility and success in the digital landscape post-relaunch. This SEO checklist focuses on weaving together a compelling narrative that enhances and embodies the unique identity of your brand during a Website Relaunch.
Instructions: Tick the checkboxes next to each task as you complete them to track your progress and ensure nothing is overlooked.
Site Architecture
|
No |
Activities |
Status |
|
1 |
Ensure URL structure is SEO-friendly. |
|
|
2 |
Check navigation is user-friendly and intuitive. |
|
|
3 |
Make sure all pages are accessible within 3 clicks. |
|
|
4 |
Redesign the website's 404 error page. |
|
|
5 |
Establish a consistent and logical linking structure. |
|
On-Page SEO
|
No |
Activities |
Status |
|
1 |
Check each page has a unique title and description. |
|
|
2 |
Ensure correct use of header tags (H1, H2, H3). |
|
|
3 |
Make sure images are optimized and alt tags are used. |
|
|
4 |
Check for broken links or redirects. |
|
|
5 |
Ensure URLs are keyword-optimized. |
|
Technical SEO
|
No |
Activities |
Status |
|
1 |
Validate HTML/CSS. |
|
|
2 |
Test Speed and performance metrics. |
|
|
3 |
Set up Google Analytics and Search Console. |
|
|
4 |
Check robots.txt and sitemap.xml. |
|
|
5 |
Check the site for duplicate content. |
|
Post-Launch
|
No |
Activities |
Status |
|
1 |
Evaluate overall site performance. |
|
|
2 |
Monitor organic search traffic. |
|
|
3 |
Check page rankings for target keywords. |
|
|
4 |
Carry out site audit to find any issues post-launch. |
|
|
5 |
Analyze user behavior to understand any usability issues. |
|
