Boosting Local Small Business Visibility through SEO

This SEO checklist is designed to help local small businesses optimize their online visibility. Each section focuses on essential aspects of SEO. Follow this checklist and get your local small business on the fast track to SEO success.

Instructions:

Tick the checkboxes next to each item upon completion. Regularly review and update your progress to ensure continuing optimization and success for your local business website.

Website Elements:

• Conduct a UX audit, optimize page load speed, ensure mobile responsiveness, and include clear CTAs.

• Review and update content for accuracy, relevance, readability, and engagement.

• Maintain consistency with brand guidelines, optimize visual elements, and enhance overall design.

• Ensure compliance with web accessibility standards and optimize for users with disabilities.

Local SEO:

• Optimize Google My Business listing, maintain accurate NAP information, and encourage reviews.

• Build local citations with consistent NAP information across directories and platforms.

• Create localized content, use local keywords, and leverage geotagged images.

• Build local backlinks through partnerships, sponsorships, and contributions to local events and publications.

Content Optimization:

• Conduct keyword research, optimize on-page elements, and group keywords for thematic content planning.

• Optimize titles, meta descriptions, headers, URLs, and image alt attributes.

• Refresh and expand existing content, update outdated information, and repurpose content into different formats.

• Promote content through social media, influencer outreach, content aggregators, and syndication platforms.

Technical SEO:

• Ensure website accessibility to search engine crawlers, fix crawl errors, and submit XML sitemap.

• Optimize site structure, implement internal linking, and use breadcrumb navigation.

• Ensure mobile responsiveness, optimize loading speed, and implement AMP.

• Conduct a technical site audit to fix issues related to HTML markup, broken links, duplicate content, and schema markup implementation.

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