Website's Performance and Visibility

Activities

Status

Conduct a comprehensive audit of the website's structure, design, and performance.

Analyze website traffic using tools like Google Analytics to identify trends and patterns.

Evaluate user experience (UX) and identify areas for improvement, such as page load speed, mobile responsiveness, and navigation.

Check for technical issues like broken links, duplicate content, and crawl errors.

Assess on-page elements like meta tags, headings, and internal linking structure for optimization opportunities.

Review conversion paths and funnels to improve goal completions and user engagement.

Activities

Status

Identify relevant keywords and phrases related to the website's products, services, and target audience.

Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to discover search volume, competition, and trends.

Analyze competitor keywords to identify gaps and opportunities.

Group keywords into themes or topics to guide content creation and optimization efforts.

Prioritize keywords based on search volume, relevance, and competitiveness.

Continuously monitor and update keyword strategy to adapt to changes in search behavior and industry trends.

Activities

Status

Optimize existing content by incorporating targeted keywords naturally into headings, meta tags, and body text.

Improve readability and engagement by formatting content with subheadings, bullet points, and multimedia elements.

Update outdated or underperforming content with fresh information and insights.

Ensure content aligns with user intent and provides valuable answers or solutions to their queries.

Implement schema markup to enhance search engine visibility and enrich search results with structured data.

Optimize images and multimedia files for faster loading times and improved user experience.

Activities

Status

Identify relevant and authoritative websites for link opportunities through competitor analysis, industry directories, and influencer outreach.

Create compelling content assets like infographics, guides, or research reports to attract backlinks naturally.

Reach out to webmasters and influencers to request backlinks or guest posting opportunities.

Participate in relevant online communities, forums, and social media platforms to build relationships and earn mentions or citations.

Monitor backlink profiles regularly to identify and address any toxic or spammy links.

Measure the impact of link-building efforts on organic search rankings and traffic.

Activities

Status

Set up regular reporting intervals (weekly, monthly, quarterly) to track key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates.

Use tools like Google Data Studio, Moz, or SEMrush to create customized SEO reports that visualize performance metrics and trends.

Analyze report data to identify successes, challenges, and areas for improvement.

Provide actionable insights and recommendations based on data analysis to guide future SEO strategy.

Communicate findings and progress to stakeholders, such as clients or management, in clear and concise reports or presentations.

Continuously refine reporting processes and metrics to ensure alignment with business goals and objectives.