Setup

• Define campaign goals and target audience.

• Conduct keyword research and competitor analysis.

• Optimize landing pages for mobile and speed.

• Implement conversion tracking.

Launch

• Set campaign dates and budget.

• Create compelling ad copy and extensions.

• Schedule ads and set device preferences.

• Monitor ad quality scores.

Management

• Daily monitoring of CTR and search terms.

• Adjust bids and optimize ad copy.

• A/B test ad variations.

• Review and update landing pages.

Optimization

• Allocate budget based on performance.

• Add negative keywords.

• Optimize ad scheduling.

• Analyze and refine targeting.

Review

• Regular performance reviews.

• Compare metrics to goals.

• Document insights and improvements.

End

• Deactivate the campaign on the end date.

• Generate final performance report.

• Archive data and reports.