Marketing Channel Mix Checklist
Marketing Channel Mix Checklist
|
|
TION |
|
|
|
RESPONSIBLE TEAM |
|
Social Media |
Utilize social media platforms like Facebook, Instagram, and Twitter for brand visibility and engagement. |
Millennials and Gen Z |
Daily |
Likes, shares, comments, click-through rates |
Marketing Team |
|
Email Marketing |
Send targeted newsletters and promotional emails. |
Existing customers and leads |
Weekly |
Open rates, click-through rates, conversion rates |
Marketing Team |
|
Pay-Per-Click (PPC) Advertising |
Run Google Ads campaigns for immediate online visibility. |
Targeted demographics |
As needed |
Click-through rates, conversion rates, ROI |
Paid Advertising Team |
|
Search Engine Optimization (SEO) |
Optimize website content to improve organic search rankings. |
General audience |
Ongoing |
Organic traffic, keyword rankings, bounce rates |
SEO Team |
|
Influencer Marketing |
Partner with industry influencers to promote products/services. |
Niche-specific followers |
Monthly |
Reach, engagement, and conversion rates |
Marketing Team |
|
Content Marketing |
Develop blog posts, articles, and videos to provide valuable information |
General audience |
Bi-weekly |
Page views, engagement, time on page |
Content Team |
