Marketing Channel Mix Checklist

CHANNEL

DESCRIP

TION

TARGET AUDIENCE

FREQUENCY

KEY METRICS

RESPONSIBLE TEAM

Social Media

Utilize social media platforms like Facebook, Instagram, and Twitter for brand visibility and engagement.

Millennials and Gen Z

Daily

Likes, shares, comments, click-through rates

Marketing Team

Email Marketing

Send targeted newsletters and promotional emails.

Existing customers and leads

Weekly

Open rates, click-through rates, conversion rates

Marketing Team

Pay-Per-Click (PPC) Advertising

Run Google Ads campaigns for immediate online visibility.

Targeted demographics

As needed

Click-through rates, conversion rates, ROI

Paid Advertising Team

Search Engine Optimization (SEO)

Optimize website content to improve organic search rankings.

General audience

Ongoing

Organic traffic, keyword rankings, bounce rates

SEO Team

Influencer Marketing

Partner with industry influencers to promote products/services.

Niche-specific followers

Monthly

Reach, engagement, and conversion rates

Marketing Team

Content Marketing

Develop blog posts, articles, and videos to provide valuable information

General audience

Bi-weekly

Page views, engagement, time on page

Content Team