Apply this checklist to ensure a strong identity that perfectly depicts your startup's unique essence. Tick the items once they have been completed.
Define your business mission and vision
Identify your target audience
Research your competitive landscape
Decide your brand positioning
Create brand personality traits
Brainstorm potential brand names
Check Brand name’s availability
Check domain name’s availability
Register your brand name and domain
Secure social media handles
Create a unique and memorable logo
Logo must represent brand identity
Choose brand colors and font
Design a consistent logo for all platforms
Create an engaging tagline
Register your logo trademark
Clear and legible fonts
Reflective of the brand's tone and style
Define your brand’s communication style
Adopt uniform tonality across platforms
Document a style guide for content creation
Create uniformity in visual content
Consistent use of brand terminologies
Build a user-friendly website
Create engaging social media profiles
Provide excellent customer service
Develop memorable packaging design
Consistent customer experience across all touchpoint
Delivers on brand promises and fosters positive associations
Documented brand guidelines outlining usage of logo, colors, fonts, etc.
Distributed to all stakeholders to maintain consistency in brand representation
Prepared by: [Your Name]
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