Free Marketing Launch Milestone Checklist Template
Marketing Launch Milestone Checklist
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Product Name: |
Launch Date: August 12, 2053 |
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Mark (✔) |
Pre-launch Phase |
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Define Target Audience: Identify key demographics, psychographics, and pain points. |
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Set Marketing Goals: Determine specific objectives for the launch (e.g., sales targets, brand awareness). |
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Conduct Market Research: Analyze competitors, market trends, and customer preferences. |
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Develop Marketing Budget: Allocate funds for advertising, promotions, and collateral. |
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Mark (✔) |
Content Creation Phase |
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Craft Compelling Messaging: Develop value propositions and key messaging points. |
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Create Content: Generate blog posts, videos, infographics, and social media posts. |
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Produce Promotional Materials: Design brochures, flyers, and product documentation. |
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Develop Email Campaigns: Set up automated email sequences for pre-launch and launch. |
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Create Social Media Strategy: Plan posting schedules and engagement tactics. |
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Mark (✔) |
Promotion Phase |
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Launch Teaser Campaign: Start building anticipation with teasers and sneak peeks. |
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Activate Influencer Partnerships: Collaborate with relevant influencers. |
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Implement Paid Advertising: Set up PPC, social media ads, and display ads. |
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Execute Public Relations: Distribute press releases and engage with media outlets. |
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Mark (✔) |
Launch Day |
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Monitor Launch: Continuously track website traffic, sales, and social media engagement. |
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Engage with Customers: Respond to inquiries and feedback promptly. |
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Leverage Live Marketing: Host live Q&A sessions or product demos. |
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Monitor Social Media Trends: Keep an eye on conversations related to the launch. |
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Mark (✔) |
Post-launch Phase |
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Analyze Launch Performance: Evaluate sales, website traffic, and customer feedback. |
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Fine-tune Marketing Strategies: Make necessary adjustments to improve results. |
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Scale Successful Campaigns: Expand and optimize effective marketing channels. |
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Nurture Customer Relationships: Implement post-purchase follow-ups and support. |
