Mark ✔

Description

• Determine the primary objectives of your marketing event.

• Identify and understand your target audience demographics.

• Allocate funds for your digital marketing efforts.

• Create a dedicated event website with essential details.

• Optimize website content for search engines.

• Develop a pre-event social media promotion plan.

Mark ✔

Description

• Develop engaging content related to the event.

• Create email campaigns to announce and update on the event.

• Schedule posts, teasers, and countdowns on platforms.

• Launch targeted online ad campaigns (Google Ads, Facebook).

• Collaborate with industry influencers for promotion.

• Set up an online registration and ticketing system.

Task

Description

• Create a schedule for content release and social media.

• Engage with the audience and respond to comments.

Task

Description

• Send final event details, reminders, and directions.

• Develop and promote an event app for attendees.

Description

• Assign a team for real-time event coverage on social media.

• Promote event-specific hashtags for attendee engagement.

Task

Description

• Send thank-you emails to attendees and request feedback.

• Create post-event content like recap videos and blog posts.

• Implement a lead nurturing strategy for event contacts.

• Analyze digital marketing efforts and ROI.

• Review actual expenses compared to the budget.

• Document successes and areas for improvement.

• Gather feedback from attendees through surveys.

• Continue promoting event content and engaging attendees.

Task

Description

• Maintain connections with attendees and industry contacts.

• Repurpose event content for ongoing marketing efforts.