Marketing PR Task Checklist 

Project: [Campaign Name]
Start Date: [Insert Date]
End Date: [Insert Date]

Task List:

 Define PR Campaign Objectives and Goals

• Identify target audience

• Set measurable objectives

• Establish key performance indicators (KPIs)

 Research and Audience Analysis

• Conduct audience segmentation

• Analyze audience demographics

• Understand audience preferences

Message Development

• Craft key messages

• Create compelling narratives

• Align messages with brand values

 

Media List Building

• Identify relevant media outlets

• Compile media contact information

• Categorize media contacts (e.g., print, online, broadcast)

Content Creation

• Write press releases

• Develop blog posts and articles

• Create visual assets (images, infographics)

Media Pitching

• Send press releases to media contacts

• Follow up with media contacts

• Coordinate media interviews

Social Media Strategy

• Plan social media content

• Schedule posts and updates

• Monitor social media engagement

Event Planning (if applicable)

• Organize press conferences or launches

• Arrange media invitations

• Prepare event materials

Measurement and Analysis

• Track media coverage

• Analyze PR campaign results

• Report on KPIs and objectives

Task Status:

• Not Started

• In Progress

• Completed

• On Hold

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