Marketing PR Task Checklist
Marketing PR Task Checklist
Project: [Campaign Name]
Start Date: [Insert Date]
End Date: [Insert Date]
Task List:
Define PR Campaign Objectives and Goals
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Identify target audience
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Set measurable objectives
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Establish key performance indicators (KPIs)
Research and Audience Analysis
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Conduct audience segmentation
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Analyze audience demographics
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Understand audience preferences
Message Development
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Craft key messages
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Create compelling narratives
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Align messages with brand values
Media List Building
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Identify relevant media outlets
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Compile media contact information
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Categorize media contacts (e.g., print, online, broadcast)
Content Creation
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Write press releases
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Develop blog posts and articles
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Create visual assets (images, infographics)
Media Pitching
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Send press releases to media contacts
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Follow up with media contacts
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Coordinate media interviews
Social Media Strategy
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Plan social media content
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Schedule posts and updates
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Monitor social media engagement
Event Planning (if applicable)
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Organize press conferences or launches
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Arrange media invitations
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Prepare event materials
Measurement and Analysis
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Track media coverage
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Analyze PR campaign results
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Report on KPIs and objectives
Task Status:
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Not Started
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In Progress
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Completed
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On Hold
