Marketing Media Asset Checklist
Marketing Media Asset Checklist
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Project: Summer Adventure Festival 2053 |
Event Date: June 15, 2053 |
Event Logo:
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Design and approval of event logo
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High-resolution logo for various applications (web, print, merchandise)
Promotional Video:
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Concept development and scriptwriting
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Videography and editing
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Voiceover/narration (if needed)
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Music and sound effects
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Subtitles/Captions (if applicable)
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Multiple video formats (YouTube, social media, TV ads)
Website:
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Landing page design and development
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Event information and schedule
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Ticket purchase and registration forms
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Mobile-responsive design
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SEO optimization
Social Media Assets:
Profile banners and images
Posts and updates design (Facebook, Twitter, Instagram)
Event hashtags and messaging
Event countdown graphics
Email Campaign:
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Email templates for announcements, promotions, and reminders
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Personalization and segmentation strategies
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A/B testing for subject lines and content
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Integration with ticketing and registration platforms
Print Materials:
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Posters for physical distribution
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Brochures with event highlights and schedule
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Banners for on-site promotion
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Flyers for local promotion
Merchandise:
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Design for event merchandise (t-shirts, hats, etc.)
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Product photography for online store
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Packaging and labeling design
Press Kit:
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Event fact sheets and key information
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High-resolution images for media use
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Event press release
Sponsorship Deck:
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Presentation deck for potential sponsors
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Benefits of sponsorship
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Testimonials and success stories
Social Media Content:
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Event teaser posts
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Speaker and performer announcements
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Behind-the-scenes content
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User-generated content strategy
Live Streaming Setup:
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Equipment and software for live streaming
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Testing and backup plan
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Integration with website and social media
Content Calendar:
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Detailed plan for social media posts and email campaigns
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Posting schedule and frequency
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Content themes and messaging
Digital Advertising:
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Google Ads campaign setup and management
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Social media advertising (Facebook, Instagram, Twitter)
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Ad creatives and A/B testing
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Budget allocation and reporting
