MARKETING CONVERSION OPTIMIZATION CHECKLIST

Prepared By: [Your Name]

Date: [Month Day, Year]

Department: Digital Marketing

Document Number: [00-000]

Website and Landing Page Optimization

Create attention-grabbing, value-driven headlines.

Use relevant, high-quality images and videos.

Streamline the user journey with clear CTAs.

Ensure mobile responsiveness for all pages.

Content and Messaging

Craft benefit-focused, concise content.

Continuously test messaging variations.

Include reviews, testimonials, and trust badges.

Tailor content and offers to user interests.

Analytics and Testing

Monitor and analyze goal performance.

Understand user interactions.

Assess page element impact.

Optimize for speed.