Date: [Insert Date]
Prepared By: [Your Name]
Event/Campaign: [Event/Campaign Name]
Description: Provides a brief about the specific PR activity.
Assigned To: Name of the person responsible for that activity.
Deadline: The due date for the activity.
Status: Update as "Not Started", "In Progress", or "Completed".
No. | PR Activity | Description | Assigned To | Deadline | Status |
1 | Press Release Preparation | Draft a press release detailing the event/campaign specifics. | |||
2 | Media List Compilation | List down targeted media outlets, journalists, and influencers. | |||
3 | Press Kit Creation | Prepare a package with press release, images, company background. | |||
4 | Media Outreach | Send out the press release and press kit to the compiled media list. | |||
5 | Social Media Announcements | Post event/campaign details on company's social media channels. | |||
6 | Coordinate Media Interviews | Schedule interviews with selected media representatives. | |||
7 | Post-Event Coverage Analysis | Review and compile media coverage post-event for analysis. | |||
8 | Feedback Collection | Gather feedback from participants and stakeholders for improvements. | |||
9 | Thank You Notes | Send out thank-you notes to media participants and collaborators. | |||
10 | Report Compilation | Prepare a detailed PR activity report, highlighting successes and areas of improvement. |
Ensure to regularly update the checklist to keep track of progress and ensure timely completion of all activities.
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