Marketing PR Activity Checklist
Marketing PR Activity Checklist
Date: [Insert Date]
Prepared By: [Your Name]
Event/Campaign: [Event/Campaign Name]
Instructions:
-
Description: Provides a brief about the specific PR activity.
-
Assigned To: Name of the person responsible for that activity.
-
Deadline: The due date for the activity.
-
Status: Update as "Not Started", "In Progress", or "Completed".
|
No. |
PR Activity |
Description |
Assigned To |
Deadline |
Status |
|
1 |
Press Release Preparation |
Draft a press release detailing the event/campaign specifics. |
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|
2 |
Media List Compilation |
List down targeted media outlets, journalists, and influencers. |
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|
3 |
Press Kit Creation |
Prepare a package with press release, images, company background. |
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|
4 |
Media Outreach |
Send out the press release and press kit to the compiled media list. |
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|
5 |
Social Media Announcements |
Post event/campaign details on company's social media channels. |
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|
6 |
Coordinate Media Interviews |
Schedule interviews with selected media representatives. |
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|
7 |
Post-Event Coverage Analysis |
Review and compile media coverage post-event for analysis. |
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8 |
Feedback Collection |
Gather feedback from participants and stakeholders for improvements. |
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9 |
Thank You Notes |
Send out thank-you notes to media participants and collaborators. |
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|
10 |
Report Compilation |
Prepare a detailed PR activity report, highlighting successes and areas of improvement. |
Ensure to regularly update the checklist to keep track of progress and ensure timely completion of all activities.
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