Marketing Media Spend Checklist

Company Name: [Your Company Name]

Date: [Month Day, Year]

CATEGORY

DETAILS

Define Your Marketing Goals

• Clearly outline your marketing objectives (e.g., brand awareness, sales, customer retention).

• Set specific, measurable, achievable, relevant, and time-bound (SMART) goals.

• Determine key performance indicators (KPIs) to track progress.

Understand Your Target Audience

• Create detailed buyer personas.

• Identify demographics, psychographics, and buying behavior.

• Determine where your audience spends their time online.

 Budget Allocation

• Determine your total marketing budget.

• Allocate a portion of the budget to different marketing channels.

• Consider a mix of online and offline media, including digital advertising, social media, email marketing, influencer partnerships, and traditional advertising.

Competitive Analysis

• Research your competitors' marketing strategies.

• Identify which media channels they are using.

• Learn from their successes and failures.

Marketing Channels

• Paid Advertising (Google Ads, Facebook Ads, Instagram Ads, etc.)

• Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn, etc.)

• Influencer Marketing

• Content Marketing (Blogging, Video, Podcasts)

• Search Engine Optimization (SEO)

Channel Selection

• Choose marketing channels based on your target audience's preferences.

• Consider the seasonality of your products.

• Analyze past performance data to identify successful channels.

Set Media Campaign Budgets

• Determine the budget allocation for each marketing channel.

• Consider testing smaller budgets initially to gauge channel effectiveness.

• Adjust budgets based on performance.

Create Compelling

 Content

• Develop high-quality, visually appealing content tailored to each channel.

• Ensure consistency in brand messaging and visual identity.

• Utilize user-generated content for authenticity.

Monitor and Analyze

• Implement tracking tools (Google Analytics, social media insights, email analytics).

• Monitor campaign performance in real-time.

• Adjust campaigns based on data insights.

• Continuously A/B test ad creatives and copy.