Marketing Expense Tracking Checklist

Marketing Expense Tracking Checklist

Instructions: Update this checklist at least once a week or after every marketing expense incurred. Always attach or keep a digital copy of all receipts and invoices related to each expense.

Advertising Costs

Print ads (newspapers, magazines)

Online ads (Google Ads, Facebook Ads, etc.)

Radio and TV commercials

Billboard and outdoor advertising

Sponsored content or influencer partnerships

Event Marketing Costs

Venue rental

Catering and refreshments

Audio-visual equipment rental

Promotional materials (banners, flyers, etc.)

Guest speakers or entertainment fees

Digital Marketing Costs

Website design and maintenance

SEO tools and services

Email marketing software

Social media management tools

Analytics and tracking tools

Content Creation Costs

Freelance writer fees

Graphic design services

Video production costs

Stock photos or video licenses

Content distribution or syndication fees

Market Research Costs

Survey tools and platforms

Focus group expenses

Competitive analysis tools

Consumer behavior and trend reports

Miscellaneous Costs

Licensing or royalties for using copyrighted material

Travel and accommodation for marketing events or meetings

Marketing agency or consultant fees

Prepared by: [Your Name]

Date: [Month Day, Year]

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