Marketing Expense Tracking Checklist

Instructions: Update this checklist at least once a week or after every marketing expense incurred. Always attach or keep a digital copy of all receipts and invoices related to each expense.

Advertising Costs
	Print ads (newspapers, magazines)
	Online ads (Google Ads, Facebook Ads, etc.)
	Radio and TV commercials
	Billboard and outdoor advertising
	Sponsored content or influencer partnerships
Event Marketing Costs
	Venue rental
	Catering and refreshments
	Audio-visual equipment rental
	Promotional materials (banners, flyers, etc.)
	Guest speakers or entertainment fees
Digital Marketing Costs
	Website design and maintenance
	SEO tools and services
	Email marketing software
	Social media management tools
	Analytics and tracking tools
Content Creation Costs
	Freelance writer fees
	Graphic design services
	Video production costs
	Stock photos or video licenses
	Content distribution or syndication fees
Market Research Costs
	Survey tools and platforms
	Focus group expenses
	Competitive analysis tools
	Consumer behavior and trend reports
Miscellaneous Costs
	Licensing or royalties for using copyrighted material
	Travel and accommodation for marketing events or meetings
	Marketing agency or consultant fees

Prepared by: [Your Name]

Date: [Month Day, Year]

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