Advertising Media Monitoring Checklist

This checklist organizes and clarifies the task of monitoring advertising campaigns across various channels. It is a handy tool for advertising professionals for assessing the performance of their campaigns.

A. Television Advertising

• Monitor the accuracy of airing times

• Check the quality of the broadcast

• Evaluate viewer feedback and rating

• Track the reach and audience demographics

• Compare the cost and expected ROI

B. Radio Advertising

• Monitor the accuracy of airing times

• Check the quality of the broadcast

• Evaluate listener feedback and rating

• Track the reach and listener demographics

• Compare the cost and expected ROI

C. Print Advertising

• Monitor the distribution of the publications

• Check the quality of the print

• Evaluate reader feedback and rating

• Track the reach and reader demographics

• Compare the cost and expected ROI

D. Online Advertising

• Monitor the traffic on the website/landing page

• Check the quality of the online ad display

• Evaluate visitor feedback and online interaction

• Track the reach and web user demographics

• Compare the cost and expected ROI

E. Social Media Advertising

• Monitor the engagements on the ads

• Check the quality of the social media post/ad

• Evaluate follower feedback and online interaction

• Track the reach and follower demographics

• Compare the cost and expected ROI

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