Advertising Sponsorship Activation Checklist

This checklist serves as a detailed guide for the meticulous planning, execution, and evaluation of advertising sponsorships.

I. Initiation

• Establish sponsorship objective

• Select suitable sponsors

• Carry out due diligence on potential sponsors

• Obtain approval and build consensus among stakeholders

• Negotiate and finalize the sponsorship deal

II. Planning

• Develop a comprehensive activation plan

• Align sponsorship activation with marketing strategy

• Prepare sponsorship budget

• Set key performance indicators (KPIs)

• Design creatives and prepare materials for activation

III. Implementation

• Execute activation activities as per plan

• Monitor activation progress and adjust as necessary

• Manage stakeholder communications and updates

• Ensure sponsor brand is accurately represented

• Maintain regular contact with the sponsor

IV. Post-Activation Evaluation

• Collect activation related data for analysis

• Select appropriate analysis techniques

• Analyze activation performance based on KPIs

• Document lessons learned

• Communicate results with stakeholders

V. Renewal or Termination

• Review sponsorship contract for renewal terms

• Based on analysis, decide on renewal or termination

• Discuss renewal or termination with the sponsor

• Finalize and sign renewal or termination documents

• Communicate contract status to stakeholders

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