Advertising PPC Campaign Setup Checklist

Clearly outline the campaign’s objectives.

Define the key metrics to measure the campaign's success.

Identify your target audience based on demographics and behaviors.

Create buyer personas to tailor ad messaging effectively.

Conduct extensive keyword research using tools.

Choose relevant and high-converting keywords.

Craft persuasive ad copy that speaks to your audience's points and desires.

Use captivating visuals and ensure they align with your brand identity.

Create dedicated landing pages for your ads.

Set a realistic budget for your campaigns.

Select an appropriate bidding strategy to maximize control spending.

Utilize ad extensions to increase ad visibility.

Track conversions across different touchpoints.

Optimize ad scheduling based on peak times.

Adjust bids, ad placements, and targeting based on data analysis.