Social Media Advertising Audit Checklist

Social Media Advertising Audit Checklist

Instruction: Please check off the corresponding box once a task has been completed.

Account Setup and Structure:

Done

Task

Verify the relevance of chosen platforms.

Ensure consistency in brand representation across all platforms.

Review profile completeness on each platform.

Campaign Performance Analysis:

Done

Task

Evaluate campaigns against set objectives to ensure alignment.

Verify if the ad content resonates with the objectives and target audience.

Review ad creatives for relevance and clarity.

Check consistency in messaging and branding across different formats.

Analytics, Measurement, and Compliance:

Done

Task

Review performance metrics against predefined industry benchmarks.

Analyze performance trends to identify areas of improvement or success.

Verify the accurate implementation of conversion tracking pixels.

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