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Please complete each section of the checklist and check off the task you’ve completed.
Brand Consistency
Ensure that all visual elements align with the existing brand guidelines.
Review brand color palette, typography, and logo usage.
Confirm consistency across all campaign materials.
Target Audience Analysis
Identify and profile the target audience.
Tailor visual elements to appeal to the audience demographic.
Message Clarity
Make sure that the visual elements convey the campaign message.
Use imagery and graphics that reinforce the key message.
Multimedia Integration
Plan for consistent visual identity across different media.
Adapt visuals appropriately for each platform.
Feedback and Testing
Gather internal feedback on visual concepts.
Conduct A/B testing with selected audience groups, if possible.
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