Brand Consistency

• Ensure that all visual elements align with the existing brand guidelines.

• Review brand color palette, typography, and logo usage.

• Confirm consistency across all campaign materials.

Target Audience Analysis

• Identify and profile the target audience.

• Tailor visual elements to appeal to the audience demographic.

Message Clarity

• Make sure that the visual elements convey the campaign message.

• Use imagery and graphics that reinforce the key message.

Multimedia Integration

• Plan for consistent visual identity across different media.

• Adapt visuals appropriately for each platform.

Feedback and Testing

• Gather internal feedback on visual concepts.

• Conduct A/B testing with selected audience groups, if possible.