Brand Identity

• Logo Usage

• Ensure [Your Company Name]'s logo is correctly used on all event materials.

• Standard size: 50mm x 30mm

• Acceptable color variations: Full-color, monochrome

• Color Palette

• Utilize [Your Company Name]'s official color palette.

• Primary Colors: Navy Blue (#000080), White (#FFFFFF)

• Secondary Colors: Light Gray (#D3D3D3), Crimson (#DC143C)

• Typography

• Primary Font: Arial, size 12-14 for text, 18-24 for headings

• Secondary Font: Times New Roman, size 10-12 for footnotes

Marketing Materials

• Printed Materials

• Brochures, Flyers, Posters

• Ensure consistent branding across all printed materials.

• Include [Your Company Website] and [Your Company Number].

• Digital Assets

• E-invitations, Social Media Posts

• Feature your company logo prominently.

• Use designated event hashtags: #YourCompanyNameEvent2023

Online Presence

• Website Branding

• Update [Your Company Website] event section with consistent branding.

• Include a dedicated event landing page.

• Social Media

• Profile Picture and Cover Photo: Should reflect the event theme.

• Consistent use of [Your Company Social Media] handles across platforms.

Advertising Campaigns

• Digital Advertising

• Google Ads, Facebook Ads, Instagram Sponsored Posts

• Budget Allocation: $15,000

• Target Audience: Ages 25-45, Interests in technology

• Print Advertising

• Local Newspapers, Industry Magazines

• Select publications with a readership aligning with [Your Company Name]'s

• target demographic.

Promotional Strategies

• Email Marketing

• Design consistent email templates.

• Subject Line: "Join Us at [Event Name]!"

• Email List Size: 20,000 subscribers

• Partnerships

• Collaborate with [Your Partner Company Name] for cross-promotion.

• Ensure your partner company logo is displayed in all event promotions.

Compliance and Legal

• Trademark Use

• Ensure all branding materials adhere to trademark regulations.

• Review and approval by [Your Company Name]'s legal team.

• Privacy Policies

• Adhere to data protection laws for email marketing and online promotions.

• Display privacy policy clearly on [Your Company Website].