Free Endorsement Deal Advertising Checklist

1. Endorser Identification

Name and Contact: 

[Endorser Name], [Endorser Email]

Social Media Profiles: 

Instagram: @[Endorser Instagram Handle], YouTube: [Endorser YouTube Channel]

Previous Endorsements: 

[List previous campaigns and their outcomes.]

2. Brand Alignment and Values

• Review [Endorser Name]'s content for alignment with [Your Company Name]'s values.

• Evaluate potential impact on brand image considering [Endorser Name]'s audience and reputation.

• Assess [Endorser Name]'s credibility in relevant niches

3. Deal Specifications

• Define the length and specific nature of the campaign endorsing [Your Product/Service].

4. Nature and Duration

• Outline expected activities, like social media posts and public appearances.

• Specify the range of products or services to be endorsed.

5. Content and Messaging Guidelines

• Highlight key aspects like sustainability or quality of [Your Product/Service].

• Define the content style and tone, desired authenticity, engagement level, and relatability.

• Set boundaries on content topics, including competitor comparisons or sensitive subjects.

6. Platform and Audience Engagement Strategy

• Specify platforms like Instagram, YouTube, or others.

• Detail interactive post ideas, Q&A formats, or contests.

• Establish a timeline for content creation and posting.

7. Legal and Compliance Considerations

• Ensure compliance with laws like FTC guidelines.

• Include mandatory disclosure hashtags.

• Outline rights and usage terms for created content.

8. Compensation and Incentives

• Detail payment amounts and schedules.

• Set criteria for additional bonuses based on performance metrics.

• Mention any extra perks like product discounts.

9. Performance Metrics and Reporting

• Define key performance indicators (KPIs) like engagement rates or conversion rates.

• Establish how performance will be tracked and reported.

• Schedule regular intervals for performance reviews and adjustments.

10. Crisis Management Plan

• Outline steps for handling negative feedback or crises.

• Detail conflict resolution procedures.

• Provide contact information for urgent communications.

11. Termination Clauses

• Specify conditions like breach of contract or failure to meet KPIs.

• Define the process and notice period for termination.

• State rights and obligations post-contract, including content usage.