Compliance Checklist for E-commerce Ads
Ad Content Compliance
Checklist Item | Compliance Status | Notes |
Ad content aligns with [Your Company Name]'s values
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No misleading claims about discounts or products
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Clear product descriptions & accurate visuals
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Pricing transparency (no hidden costs)
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Testimonials are genuine and verifiable
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Legal Compliance
Checklist Item | Compliance Status | Notes |
Adheres to FTC guidelines for online advertising
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Complies with COPPA (if targeting children)
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Respects intellectual property rights
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Includes necessary disclaimers (if applicable)
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GDPR compliance for EU customers (if applicable)
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Platform-Specific Guidelines
Checklist Item | Compliance Status | Notes |
Conforms to Facebook's advertising policies
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Meets Google Ads content policies
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Aligns with Instagram's community standards
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Adheres to Twitter's advertising standards
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Complies with LinkedIn's advertising guidelines
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Target Audience & Data Use
Checklist Item | Compliance Status | Notes |
Ad targeting respects user privacy & data preferences
| | |
No discriminatory or exclusionary practices in targeting
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Data collection complies with privacy laws
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Consent obtained for personalized ads (if used)
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Audience targeting aligns with brand ethos
| | |
Performance Metrics and Reporting
Checklist Item | Compliance Status | Notes |
Click-through rate (CTR) within the expected range (2-5%)
| | |
The conversion rate aligns with the industry average (1-3%)
| | |
Return on Ad Spend (ROAS) meets targets (>= 4:1)
| | |
Ad frequency not leading to audience fatigue
| | |
Regular monitoring and reporting of ad performance
| | |
Approval |
Prepared by: | [Your Name] |
Reviewed by: | |
Approved by: | |
Advertising Templates @ Template.net